The 3 Must-Have Klaviyo Automations & Flows for Maximising Your Email Campaigns
Written by- Joe Testouri
Email marketing can be difficult. Actually, it’s engaging with customers and your audience that can be tricky and we, as business owners, can get too busy to focus on communication methods like email marketing. Nonetheless with a median ROI of 122% according to research conducted by the U.S. Data & Marketing Association and Demand Metrics.
For eCommerce, however, email marketing is one of the best ways to connect and engage with your audience – while further assisting in collecting valuable data that you can utilise to develop your brand even further.
Klaviyo allows eCommerce businesses to turn their data into real revenue. You can personalise hundreds of multi-channel marketing campaigns right from one easy to manoeuvre platform. Not only that, but you can maximise the data from customers, shopping behaviours, and more to fully automate your campaigns – increasing engagement and revenue in the process. Klaviyo is a pretty incredible platform. You can make the most ROI from your email marketing campaigns by optimising automation – otherwise known as flows – available on Klaviyo. In fact, since the start of 2020 alone, Klaviyo brands have generated a collective $4bn in revenue – and it continues to grow!
As a Klaviyo Partner Agency, Bespoke Brand Developers give their top three Klaviyo must-haves for growing your business – and ROI – through email marketing:
The Welcome Series.
When you’re first nurturing your relationship with a customer, those first few messages are important. Sending an automated email that welcomes them to your brand’s family can be a huge step to engaging with new shoppers – and turning them into loyal customers. This is an opportunity to share your social media pages, collect valuable data on preferences, and even offer a deal or coupon to help persuade and influence that crucial, first purchase.
You can automate your Welcome email to include the recipient’s name and any other information you were able to gather. If you know they have children, the welcome email could offer deals geared towards items they would enjoy.
Browse or Cart Abandonment.
It’s a rough part of the eCommerce business – dealing with cart and browse abandonment. In fact, the numbers are pretty staggering. 7 out of 10 online shoppers will abandon their cart without fulfilling the order. Minimising this number by reminding potential customers about their browsing history or providing them with a coupon that might reinitiate their transaction can be a huge asset.
These emails are automated and use data gathered from their recipient to personalise the email and shopping experience. You also get to choose who receives the email and who doesn’t, giving you full control even if the email is part of your flow. You could have two separate automated emails, one to remind a potential customer about products they looked at and were interested in, the other for when items were added to a cart and then left abandoned.
We all love receiving special gifts on our birthdays. It’s why we scour our email inbox on the big day to find free products, deals, and more for being a loyal customer. It makes us feel special. Having birthday automation emails makes customers feel important and valued. It can be the simplest of emails that automatically arrive in their inbox each year, offering the happiest of birthdays and a special gift to celebrate. Sometimes even just acknowledging the day itself is enough to remind customers that you are there and may lead them to make a birthday purchase.
A birthday automation email allows you to connect with customers on a more personal level. Research conducted by Experian concluded that Birthday emails have a 481% higher transaction rate than promotional emails, generate 342% higher revenue per email than promotional emails and have a 179% higher unique click-through rate when compared to promotional emails. You can gather other important dates from your customers, including anniversaries, baby due dates, and more. Anything you can use and leverage to make the experience as personalised as possible is huge for growing your business.
On a final note…
Email marketing is a giant tool for interacting with your customers, growing your eCommerce business, and maximising your ROI. You should optimise your email marketing with as many automation flows as you need to nurture that relationship. Other automation you can include are thank you emails, reminders when products are back in stock, and more.
For every email you send and every engagement you receive, you are collecting valuable information that will help you understand the buying behaviour of your customers. You can offer more personalised deals and experiences that will translate into loyal, long-term customers.
Interested in learning more about Klaviyo and how email marketing can quickly soar your eCommerce business to new heights? Reach out for a conversation with a member of Bespoke Brand Developers today!