Two best Shopify themes for startups in 2021

When you’re running a startup, you’ll have to make a whole host of important decisions that will determine the future of your business – from the name and branding, through to what your online store will look like. If you decide to open your store with Shopify, one of the key decisions you will face during the setup process will be what theme to use – and there are a whole host of Shopify themes for startups to choose from. 

As Shopify experts, we can’t reinforce enough just how important this step is. 

As well as ensuring that the theme looks great and has all the features you need for the early stages of your business, you’ll also need to ensure it can accommodate your changing needs as you scale up, evolve, and grow. 


What should you look for in Shopify themes for startups?

When you’re choosing a Shopify theme for your startup, one that looks great isn’t enough – you need to consider so much more, including:

  • Is the theme dynamic?
  • Does it have a good filtering system?
  • Are custom tabs available on the product page?
  • Are there any built-in upsell features?
  • Will you need custom swatches?
  • Will you need a mega menu?
  • Do you need an automatic cropping feature for your product images?

As you can see, there’s a lot to consider. A Shopify expert will take care of the process for you, ensuring that they identify the best template for your needs. 


The best Shopify themes for startups

Here are the Shopify themes we would recommend for startups in 2021:



Preview the theme here.

Gecko is a fully responsive Shopify theme offering features that would usually need to be custom built. 

The theme allows businesses to create powerful online stores that provide a seamless shopping experience. Bringing together modern design and a minimalist feel with a range of specialist demos, this Shopify theme for startups is designed for a wide range of online retailers. 

Packed with features and options, with Gecko, you can create a store that meets your needs and embodies your brand. 

However, it’s important to note that this theme is complex to set up, so we would always recommend calling in a Shopify expert to ensure you get the most out of all the tools and features. 


The Pros and Cons of the Gecko theme for startups 

The pros 

  • Gecko v5 offers a wide choice of sections and controls 
  • At least 5 built-in upsell functions 
  •  The theme includes metafields 
  • Includes a custom app for extra functionality 
  • A huge amount of customisation available, including colours, font sizes, font type, image sizes, etc. 
  • Numerous versions of the watch page are available 
  • Detailed documentation is supplied 
  • Highly responsive customer support service
  • Can be adapted to meet the needs of various different industries 

The cons 

  • The initial set up process is complex 
  • Some of the upsell sections could be improved from a design perspective 
  • We don’t love the heading used on the majority of the pages – the good news is, we do have some code to improve it though!  


Why not check out some examples of projects we’ve worked on using Gecko?



Preview the theme here

With its clean, minimal design, Impulse is one of our favourite fashion themes. Although it has fewer built-in features than Gecko, it has all the main functions a startup store will need. 

Impulse offers powerful promotions so you can keep your customers shopping and maximise product awareness and promote your content across the site via a footer and multi-announcement bar. 


The Pros and Cons of the Impulse theme for startups 

The pros

  • Clean, minimal design 
  • Well-built sections with more controls than average themes
  • Good filtering system for collections
  • Built-in Out of Stock feature 
  • Basic but clear documentation supplied 


The cons 

  • No upsell features provided 
  • The theme is not fully customisable and not all elements are editable 
  • Some sections can be difficult to se4t up due to the automatic cropping of images. 


Why not check out some examples of projects we’ve worked on using Impulse?

As Shopify experts, we can help you find the best Shopify theme for your startup. Head over to our services page to find out more or get in touch to discuss your requirements.