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Split Products in Shopify: Show Each Color as a Separate Product
Why Split products in Shopify
Shopify stores frequently split products by colour, enabling each variant to appear separately on collection pages with unique URLs. A great example of this is Hunza G. When you visit their website, you’ll notice that each colour is clearly displayed as an individual item on the collection page.
Main reasons for splitting products in Shopify:
- To highlight individual products on collection pages.
- For marketing purposes, such as promoting a specific colour.
- To differentiate between regular and special edition colours.
- To run promotions or upsell specific colour variants.
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