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Basic Shopify SEO Steps for Your Store

 

1. Introduction to SEO Basics

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  • Overview of the video by Marco from MMShoppyDevs.
  • Purpose: To outline essential SEO steps for every store.
  • Not an in-depth or advanced tutorial, but a starting point for SEO.

2. Importance of Meta Titles and Descriptions

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  • Every product, collection, and page should have a meta title and meta description.
  • Meta title appears in search results as the clickable link.
  • Meta description provides a brief summary underneath the title.

3. Character Limits for Meta Tags

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  • Meta titles and descriptions have character limits (e.g., 160 characters for descriptions).
  • Aim to utilize the full character limit effectively.

4. Crafting Effective Meta Titles and Descriptions

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  • Use relevant keywords in both the title and description.
  • Example: For a product named Jordan Plus, use a descriptive title like Professional Running Shoes for Athletes.
  • Avoid generic titles that do not help with SEO.

5. Writing Natural Descriptions

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  • Include keywords in product descriptions without keyword stuffing.
  • Ensure the text sounds natural and informative.

6. Using Alt Text for Images

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  • Add alt text to images to improve SEO.
  • Example: Athlete using Jordan Pro running shoes.
  • Alt text should describe the image and include relevant keywords.

7. Optimizing Images for Speed

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  • Use tools like TinyJPG to compress images for web use without losing quality.
  • Optimized images improve website speed, which is a factor in SEO.

8. Setting Meta Tags for Homepage

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  • Set meta title and description for the homepage in theme preferences.
  • Follow the same principles as product pages but for the overall store.

9. Importance of Google Search Console

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  • Set up Google Search Console to help Google index your site.
  • Submit your sitemap to Google for better visibility and quicker indexing of new pages.

10. Conclusion and Next Steps

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  • Following these steps provides a solid baseline for SEO.
  • Advanced SEO requires further research and monitoring of keywords.

Link to Loom

https://loom.com/share/32077f8778054819a84ceb386193a7e4