Struggling with Abandoned Carts in Your E-Commerce Store? Discover Effective Solutions to Boost Your Shopify Conversion Rate.
- MM Team
Abandoned carts are a frequent problem for e-commerce businesses, resulting in lost revenue and lower conversion rates. If your Shopify store is facing this challenge, there are proven strategies to help you improve your conversion rate and recapture those lost sales. In this article you will find tips to help you create a smooth shopping experience that motivates customers to finalize their purchases.
Simplify the Checkout Process
- Change your Shopify three-page checkout to a one-page checkout: A one-page checkout streamlines the purchasing process by allowing your customers to enter and review their order details, shipping information, and payment details all on a single page. This single-page format gathers the same information, collects the same analytics, and offers the same customisation options as the traditional three-page checkout. By consolidating everything onto one page, the process is simplified, reducing distractions and maintaining customer attention, which can often be lost when navigating multiple pages.
For more information on How to change the checkout process in Shopify, please refer to this link.
- Allow customers to purchase as guests without having to create an account: Guest checkout, or anonymous checkout, is an e-commerce feature that allows customers to make purchases without creating an account. This option simplifies the buying process for occasional shoppers by allowing them to enter shipping details, select payment methods, and finalize orders without the need for an account. With guest checkout, no customer information is stored in the business’s database. The information is used solely to complete the transaction for that particular order.
This process differs from account-based checkout, where shoppers must log in with a username and password. Account-based checkouts are designed to expedite future purchases and enable the business to offer personalized promotions and product recommendations based on the shopper’s behavior.
While encouraging customers to create an account is beneficial for long-term engagement, providing both guest and account-based checkout options is crucial for a positive user experience. A smooth and efficient first purchase can encourage customers to return and become regular shoppers in the future.
Offer multiple payment options.
Shopify allows you to activate multiple payment options, giving your customers the freedom to choose their preferred method. Depending on your store’s location, popular payment options include credit/debit cards, PayPal, Apple Pay, Google Pay, and “buy now, pay later” services like Klarna.
You can use Shopify Payments or third-party providers based on your store’s country or region. For a comprehensive list of available payment methods by country, please refer to this link.
Keep in mind that the more payment options you offer, the more freedom your customers have to choose the method that is easiest and most secure for them. In some regions, you can even accept alternative payments like cryptocurrency.
Be transparent during the purchase process about the pricing and shipping information.
Before customers reach the checkout page, it’s ideal to provide all pricing and shipping information upfront. Transparency from the start builds trust and encourages customers to complete their purchase.
Utilize sections like top banners, accordion tabs on the product page, and icon-text sections to inform your customers about:
- Product Pricing and Taxes: Clearly state whether the product price includes taxes. It’s advisable to show the final price with taxes included to avoid surprising customers with additional charges at checkout, which can lead to cart abandonment.
- Shipping Prices and Options: Communicate shipping prices and options early on. If you offer free shipping, highlight this with top banners and informational tabs, or use automatic messages like “You are now eligible for free shipping” once an order qualifies. Include detailed tabs about shipping options and prices for each country, and offer multiple shipping choices to meet different customer needs.
With Shopify Markets, you can customize your homepage to display specific shipping information based on the customer’s country or market. This feature ensures that customers don’t have to search for applicable shipping policies, enhancing their shopping experience. Make sure to configure your markets and shipping settings correctly to provide accurate and seamless information to your customers. - Returns, exchanges and guarantees Information: Ensure you provide comprehensive information about your return policies, delivery times, and any guarantees that are important to your customers.
Make your customer feel secure.
Establishing trust is crucial for converting visitors into customers. Here are some effective strategies to incorporate trust signals into your e-commerce store:
- Add customer reviews: Showcase customer reviews prominently on your product pages. Use apps like Judge.me to display testimonials and ratings from previous buyers, providing social proof and boosting credibility.
- Make partnerships with influencers: Collaborate with influencers to promote your products. Share content featuring influencers talking about or wearing your products, and integrate this content into your store to enhance trustworthiness and attract their followers. If their community trust them, they most likely will trust you.
- Professional Endorsements: Add professional testimonials to your blog or about page. For example, include endorsements from doctors for nutritional or cosmetic products related to their field of expertise. These professional testimonials can significantly increase customer confidence in your products.
- Checkout Extensibility for Shopify Plus customers: With the new checkout extensibility mandated from August 2024, Shopify Plus stores can modify the checkout by adding features such as trust icons, payment badges, and review badges to improve conversion rates. These trust signals create a reassuring shopping experience that encourages potential customers to complete their purchases.
Give all the support your customers need before arriving to the cart.
As we previously mentioned, ensuring your customers have all the support they need before reaching the cart is crucial for preventing lost sales. While communicating important information throughout the shopping process is essential, some customers may have specific requests that need timely attention. Here are some effective strategies to address immediate customer needs:
- Chat Support: Utilize apps like Shopify Inbox or Chatty to offer quick responses to customer inquiries about your products or services. These tools enable your business to promptly address customer concerns and find solutions, enhancing the overall shopping experience.
- FAQs and Contact Page: Include a FAQs section in the footer, covering common questions your customers have asked over time. This provides quick access to essential information. Additionally, maintain a contact page with a contact form, ensuring customers feel they can reach out whenever they need assistance.
By implementing these strategies, you can meet your customers’ needs efficiently, improving their experience and increasing the likelihood of completing their purchases.
Retargeting Abandoned Carts
Finally, don’t forget about retargeting abandoned carts. Shopify offers an option to automatically send abandoned checkout emails to customers who didn’t complete their purchase. If you use Klaviyo, you can connect it with Shopify to send automated, personalized email reminders to those who left items in their cart. These emails can include special offers or discounts to encourage customers to finalize their purchases.
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