How to choose the right Shopify agency
- MM Team
Choosing the right Shopify agency is a crucial step for any business looking to launch or grow their online store. After all, a great agency can be the difference between a thriving e-commerce enterprise and a stalled, failing project.
However, with so many options out there, it can be difficult to know where to start when it comes to choosing a Shopify agency.
In this guide, we’ll walk you through the essential steps, from preparing your project to making the first contact, ensuring you find the perfect partner for your Shopify journey.
What to do before contacting a Shopify agency
Before you even start looking for an agency, it’s vital to have a clear understanding of your goals as this will ensure you find a Shopify agency equipped to meet your needs.
What do you want to achieve with your Shopify store? Are you looking to build a brand-new store from scratch, migrate from another platform such as Magento or WooCommerce, or simply improve an existing store’s performance? Be specific. Instead of saying, “I want to improve my store,” say, “I want to increase my conversion rate by 15% in the next six months.”
Next, outline your budget. Remember, to be realistic about what you can afford. Shopify projects can range significantly in price, depending on the size and scope of site you are looking to build. A clear budget helps agencies understand what’s feasible and avoids you wasting time if something is out of your price range.
Finally, prepare a detailed brief that will serve as a blueprint for your project. Within this document, include your goals, budget, a timeline, and a list of essential features. Do you need custom functionality, third-party app integrations, or unique design elements? The more detail you can provide, the better. This brief will be your primary communication tool with potential agencies, ensuring they understand your vision from the get-go.
How to choose a Shopify agency
Once you have a good understanding of your goals and have a clear brief, it’s time to start the search. There are a huge number of agencies out there and it can be difficult to know which one to choose. Here are our tips for narrowing down your options and finding the right fit.
1. Start by looking at the agency's portfolio 
Do they have a track record of successful Shopify projects? Look for case studies that demonstrate their expertise. Pay close attention to the businesses they’ve worked with, are they similar to yours in size or industry? An agency that specialises in fashion e-commerce, for example, might not be the best fit for a business selling industrial equipment.
2. Next, consider their specialisation 
Some agencies are experts in Shopify theme development, while others focus on marketing, SEO, or app development. Many full-service agencies offer all of these, but it’s important to understand their core strengths. If you need a custom app built, an agency with a strong development team is a must. If your primary goal is to increase traffic, an agency with a proven marketing track record will be more beneficial.
3. Read reviews and testimonials 
What are their past clients saying? Look for feedback on their communication style, project management, and ability to meet deadlines. A positive review from a happy client is a strong indicator of a reliable agency.
4. Don't forget to evaluate their communication and project management style 
Will they use a project management tool such as Trello or Asana? How often will you have meetings or check-ins? A good agency will have a clear, structured process in place and be transparent about their communication – this ensures you’re always aware of developments and helps keep the project on track.
How to contact a Shopify agency
You’ve done your research, you have your list of potential agencies, and now it’s time to make the first contact.
1. Start by sending a professional and concise email 📧
Introduce yourself and your business and explain that you’re looking for a partner to help you achieve your e-commerce goals. Be direct and to the point, and make sure you attach a copy of your brief.
2. Ask for a discovery call 📞
This is the perfect opportunity to have a more in-depth conversation. During the call, be prepared to talk about your project in more detail, make sure ask questions about the agency’s processes, and discuss their past work. This is also your chance to gauge their enthusiasm and see if their team is a good fit for your business.
3. Finally, evaluate the proposal. 📑
Once you’ve had a few conversations, the agencies will likely send you a formal proposal. This document should outline the scope of work, a detailed timeline, and a breakdown of costs. Make sure you compare proposals carefully, looking at the value they are offering as well as the price. A higher price might be justified by a more comprehensive scope or a faster turnaround time.
Hiring a Shopify agency is a significant investment, but by preparing thoroughly, researching wisely, and communicating clearly, you’ll be well on your way to building a successful online store.