Hunza G

Migration & Theme customization

About The Company

Hunza G is a London based luxury swimwear and ready to wear brand internationally recognised for its iconic crinkle stretch fabric and timeless silhouettes. Originally launched in the 1980s and later reinvented for a modern audience, the brand combines bold colour palettes, minimalist design, and inclusive sizing to create pieces designed to fit and flatter a wide range of body shapes.

With a strong focus on quality, comfort, and effortless style, Hunza G has established itself as a leading name within the luxury swimwear space, building a highly recognisable visual identity and global online presence.

About the Shopify Project

Hunza G has been a long term client of MM Shopy Devs, with the collaboration beginning through the migration of the brand from WordPress to Shopify. Since then, the store has evolved into a globally recognised Shopify Plus ecommerce experience supporting one of the most iconic names in luxury swimwear.

Following the migration, MM Shopy Devs worked closely with the Hunza G team on continuous custom development and growth focused optimisation aimed at improving conversion rate and enhancing the overall customer experience. The project included extensive redesign and development work across the product pages and collection pages, alongside the implementation of multiple custom Shopify functionalities tailored to the brand’s operational and UX needs.

As Shopify evolved, MM Shopy Devs also managed the migration of the store to Shopify Online Store 2.0, ensuring the infrastructure remained scalable, flexible, and aligned with modern Shopify standards. Over the years, the collaboration also included support for multiple third party integrations and international ecommerce implementations, including Global-e and the required sandbox environments.

For this project, Hunza G used MM Shopy Devs’ Shopify Migration, Shopify Theme Customisation, Shopify Custom Theme Development, and Shopify Growth Services.

The Result

The migration of Hunza G to Shopify Plus resulted in a major improvement in both conversion rate and overall ecommerce performance, providing the brand with a faster, more scalable, and easier-to-manage ecosystem.

Since the migration, MM Shopy Devs has continuously supported Hunza G through long-term Shopify development, UX improvements, CRO-focused enhancements, and Shopify 2.0 evolution.

Following the migration, the store achieved a +389% increase in revenue performance, while returning customer rate improved by +98.6%, reflecting significantly stronger customer loyalty and retention.

Average Order Value increased by +9%, while mobile conversion rate improved by +139% and overall conversion rate increased by +113%, demonstrating a substantially stronger ecommerce experience across all devices.

The collaboration evolved into a long-term partnership focused on continuously improving performance, scalability, UX, and operational flexibility as the brand continued its international expansion.

+98.6%

Returning Customer Rate

+9%

AOV Increase

+113%

Conversion Rate

MMShopyDevs has been an amazing support, help and guidance throughout our transition from woocommerce to Shopify. He has remained super professional, responsive, and knowledgeable throughout the entire process - and has always been available for any question or concern from our end. I would highly recommend him to anyone needing web development support and/or support on a web transition/ migration. He taught me how to use Shopify throughout the process, encouraging me to understand all the different components from my end. I cannot recommend him enough and definitely will keep working with Marco!

FAQ

Who built Hunza G’s Shopify store?

MM Shopy Devs supported Hunza G through the migration to Shopify Plus and has continued supporting the brand with long-term Shopify development, UX improvements, CRO enhancements, and Shopify 2.0 evolution.

What ecommerce platform does Hunza G use?

Hunza G uses Shopify Plus as its ecommerce platform to support international growth, scalability, and high-performance ecommerce operations.

Did Hunza G migrate to Shopify Plus?

es, Hunza G migrated to Shopify Plus from WordPress to improve scalability, conversion rate, operational efficiency, and overall ecommerce performance.

Who developed Hunza G’s website?

Hunza G’s Shopify development has been continuously supported by MM Shopy Devs through custom development, UX optimisation, and long-term ecommerce improvements.

What Shopify theme does Hunza G use?

Hunza G uses a heavily customised Shopify theme architecture tailored to the brand’s UX, CRO, and scalability requirements.

Who manages Hunza G’s Shopify development?

MM Shopy Devs has actively supported Hunza G’s Shopify development, technical improvements, and ecommerce evolution for several years.

Why did Hunza G migrate to Shopify?

The migration to Shopify Plus provided Hunza G with a faster, more scalable, and easier-to-manage ecommerce ecosystem while significantly improving conversion rate and overall store performance.

Can Shopify handle luxury fashion brands like Hunza G?

Yes, Shopify Plus is widely used by high-growth fashion and luxury brands thanks to its scalability, flexibility, international capabilities, and performance.

What services did MM Shopy Devs provide for Hunza G?

MM Shopy Devs supported Hunza G through Shopify migration, Shopify Plus development, UX improvements, CRO-focused enhancements, Shopify 2.0 evolution, and ongoing ecommerce optimisation.