Maya Magal

Customised Shopify Theme

About The Company

Maya Magal is a London based fine jewellery brand known for its minimalist aesthetic, contemporary craftsmanship, and timeless everyday pieces. Combining modern design with traditional jewellery making techniques, the brand creates refined collections designed to be worn daily while maintaining a strong sense of individuality and understated luxury.

With a focus on quality materials, clean silhouettes, and effortless elegance, Maya Magal has built a recognisable presence within the contemporary jewellery space, offering a shopping experience that reflects the brand’s modern and sophisticated identity.

About the Shopify Project

MM Shopy Devs partnered with Maya Magal on an extensive Shopify theme customisation project focused on improving flexibility, usability, and content management across the store. The project included the implementation of advanced custom controls for multiple sections, collection page refinements tailored for mobile experience, and the development of a fully customised mega menu aligned with the brand’s minimalist aesthetic.

Additional work included the creation of a custom blog experience with integrated controls to reduce reliance on third party applications, alongside enhancements to testimonial sections and responsive video functionalities across desktop and mobile devices. MM Shopy Devs also assisted the brand during the migration to Shopify Online Store 2.0, helping modernise the store infrastructure while maintaining continuity across the ecommerce experience.

Throughout the collaboration, MM Shopy Devs provided ongoing development support, optimisation, and training to support the brand’s evolving ecommerce needs.

For this project, Maya Magal used MM Shopy Devs’ Shopify Theme Customisation and Shopify Growth Services.

The Result

The migration of Maya Magal to Shopify Online Store 2.0 provided the brand with a more flexible, scalable, and easier-to-manage ecommerce ecosystem, improving both internal content management and the overall customer experience across the store.

Following the migration and ongoing UX improvements, the store achieved a +26.7% increase in Average Order Value alongside a +46.2% increase in returning customer rate, reflecting stronger customer loyalty and improved purchasing behaviour.

Mobile conversion rate also improved following the migration, contributing to a more consistent and optimised shopping experience across devices.

The project focused not only on technical modernisation, but also on creating a more agile Shopify architecture capable of supporting the brand’s long-term ecommerce evolution and future growth initiatives.

+26.7%

AOV Increase

+46.2%

Returning Customer Growth

+3.3%

Mobile Conversion Increase

The best developer we've worked with by far: great communication, amazing results and really quick turnaround. We've worked together on a few projects and every time Marco has made things extremely clear and easy to understand, with plans and checklists that have been very helpful.

FAQ

Who developed Maya Magal’s Shopify store?

MM Shopy Devs supported Maya Magal through Shopify theme customisation, UX improvements, Shopify 2.0 migration, and long-term ecommerce optimisation.

Did Maya Magal migrate to Shopify Online Store 2.0?

Yes, Maya Magal migrated to Shopify Online Store 2.0 to improve flexibility, scalability, content management, and overall ecommerce performance.

What services did MM Shopy Devs provide for Maya Magal?

MM Shopy Devs provided Shopify theme customisation, collection page improvements, mega menu development, custom blog functionality, Shopify 2.0 migration, and ongoing ecommerce support.

What ecommerce platform does Maya Magal use?

Maya Magal uses Shopify as its ecommerce platform to support a scalable and flexible online shopping experience.

What improvements were achieved after the Shopify 2.0 migration?

Following the migration, the store achieved improvements across key ecommerce metrics including Average Order Value, returning customer rate, and mobile conversion performance.