SHOPIFY UX DESIGN THAT AI CAN READ AND UNDERSTAND
We design Shopify stores so that AI can build them: sections, blocks and templates structured, annotated and tested, with a senior designer behind every decision.
Rated 5.0 ★ on Google · Rated 5.0 ★ from 61 reviews in the Shopify Partner Directory · 120+ Shopify stores built
A SHOPIFY DESIGN SYSTEM, BUILT THE WAY SHOPIFY IS BUILT
A Shopify theme is made of sections, blocks and settings. We design the same way, so what AI builds from the file matches how your store actually works.
Your developers or AI tools can build from the files in your own pipeline, or we can develop the theme for you.
- Tokens. Colour, spacing and typography defined once, ready to become theme settings.
- Sections and blocks. Every component designed as a Shopify section your team can reuse and rearrange in the theme editor.
- Annotations. Behaviour, content rules and metafields documented in the file itself, written from the experience of hundreds of stores.
- Consistency. Every template checked against the system before it ships: home, collection, product, cart.
HOW WE WORK
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01 Discovery
We learn your brand, your customers and your catalogue, and audit your current theme, apps and the sections you already use.
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02 Design
We design grounded in your brand, supported by AI and benchmarked against real Shopify stores in your sector. What we recommend depends on your store, not a template.
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03 Structure
Tokens, sections, blocks and variants. This is the part AI accelerates most: consistent design with fast, real alternatives to compare, not one-off screens.
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04 Annotations & interactions
We define how every section behaves, what your team can edit and where the content comes from, documented in the design file with working examples. This is the part no AI writes for us.
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05 Test & handoff
We test how AI reads the file before it ships. You get the complete package, ready to become a Shopify theme: system, sections, templates and interactions.
Custom Theme Development
HOW WE WORK
-
01 Discovery
We learn your brand, your customers and your catalogue, and audit your current theme, apps and the sections you already use.
-
02 Design
We design grounded in your brand, supported by AI and benchmarked against real Shopify stores in your sector. What we recommend depends on your store, not a template.
-
03 Structure
Tokens, sections, blocks and variants. This is the part AI accelerates most: consistent design with fast, real alternatives to compare, not one-off screens.
-
04 Annotations & interactions
We define how every section behaves, what your team can edit and where the content comes from, documented in the design file with working examples. This is the part no AI writes for us.
-
05 Test & handoff
We test how AI reads the file before it ships. You get the complete package, ready to become a Shopify theme: system, sections, templates and interactions.
Custom Theme Development
DESIGN TO THEME, CHECKED
Every design is reviewed against the system before it moves to build. Consistency, accessibility, theme editor controls and fit with your brand, checked by a senior designer rather than just generated and shipped.
YOU ARE LOOKING AT THE PROOF
This website was designed and built with the same process we use for Shopify themes. Every page you are reading was built by AI from our design system and checked against close to a hundred rules.
FAQS
A complete Shopify design system: tokens, sections, blocks, templates and documented interactions, ready to become a theme. Your team can build from it, or we can develop it for you as a separate phase.
Shopify DevelopmentA working system. Every section is designed to be reused and rearranged in the theme editor, not a one-off set of screens.
Same senior team. The difference is the file itself: structured and annotated so AI can build the theme accurately. AI also speeds up the exploration along the way, without changing who makes the final call.
Yes. We can design on top of your existing theme and its sections, or start a new system from scratch if the current one is holding you back.
Yes. Most projects that use one also use the other, but they are scoped and priced separately.
Because AI is increasingly what builds Shopify themes. A structured, annotated file gets built faster, with fewer errors and at lower development cost, whether an AI or a developer does the work.