Services - For new stores - Premium store setup
Premium store setup
A premium build for brands that need more than a configured theme: a solid theme foundation with custom UX designed around how your brand actually sells.
Rated 5.0 ★ on Google · Rated 5.0 ★ from 61 reviews in the Shopify Partner Directory · 120+ Shopify stores built
The difference
Three services in one project
Premium store setup is not a bigger version of the store setup. It is three of our core services delivered as one project: Shopify Store Setup, Shopify UX Design and Shopify Development.
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The setup gives you the foundation
A premium theme chosen for your catalogue, configured properly, with payments, shipping, tax, apps and QA handled. That part is the same discipline as our standard setup.
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The UX design decides what it should be
Rather than accepting the theme's layouts, we design the key pages around your brand and around how your customer actually buys: hierarchy, product page structure, merchandising, the conversion decisions that a theme makes generically and we make for you.
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The development builds it
The sections your brand needs and the theme does not offer, built on top of that foundation rather than fought into it.
ONE PROJECT · ONE TEAM · ONE PRICE
Buying them separately would mean three scopes, three timelines and two handovers between them.
What's included
What's included
Split by which service each part comes from:
- 01
From the setup service
Theme selection, full configuration, payments, shipping and tax, core pages, apps, full pre-launch QA and training.
- 02
From UX design
A design pass on the key pages, layout and hierarchy worked to your brand, and the product, collection and cart decisions shaped around how your customer buys.
- 03
From development
The custom sections built, bespoke product and collection behaviour, and extended review rounds through the build.
Process
How it runs
Typical timeline: 6-10 weeks
Projects start from £5,000 and are quoted on scope.
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01 Discovery
Brand, customer, goals, and which parts of the store justify custom work.
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02 Design
The custom sections and key page layouts, reviewed with you.
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03 Build
The theme foundation configured, with the custom UX developed on top.
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04 Review rounds
We iterate together before launch.
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05 Training & launch
We walk you through the admin, then launch together.
Process
How it runs
Typical timeline: 6-10 weeks
Projects start from £5,000 and are quoted on scope.
-
01 Discovery
Brand, customer, goals, and which parts of the store justify custom work.
-
02 Design
The custom sections and key page layouts, reviewed with you.
-
03 Build
The theme foundation configured, with the custom UX developed on top.
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04 Review rounds
We iterate together before launch.
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05 Training & launch
We walk you through the admin, then launch together.
Build ladder
Which build is right for you?
Shopify Store Setup Premium Store Setup Custom Theme Development
Starting point A commercial theme A commercial theme Nothing
Inherited code Yes, including features you will not use Yes, including features you will not use None
Flexibility Moderate, using the theme's built-in sections as they are High, with custom UX/UI sections added on top of the theme Total
What limits you The theme's structure and built-in settings The theme's structure, extended by custom sections and added functionality Your requirements alone
Timeline 3–4 weeks 6–10 weeks 12–20 weeks
From £2,000 £5,000 £30,000
Right when You want a strong store live fast, and the theme's built-in sections cover what you need. You want custom sections, added functionality and hands-on QA a standard setup doesn't include. You are an established brand operating at scale, usually on Shopify Plus or close to it, and the theme has become the constraint
Shopify Store Setup
Starting point
A commercial theme
Inherited code
Yes, including features you will not use
Flexibility
Moderate, using the theme's built-in sections as they are
What limits you
The theme's structure and built-in settings
Timeline
3–4 weeks
From
£2,000
Right when
You want a strong store live fast, and the theme's built-in sections cover what you need.
Premium Store Setup
Starting point
A commercial theme
Inherited code
Yes, including features you will not use
Flexibility
High, with custom UX/UI sections added on top of the theme
What limits you
The theme's structure, extended by custom sections and added functionality
Timeline
6–10 weeks
From
£5,000
Right when
You want custom sections, added functionality and hands-on QA a standard setup doesn't include.
Custom Theme Development
Starting point
Nothing
Inherited code
None
Flexibility
Total
What limits you
Your requirements alone
Timeline
12–20 weeks
From
£30,000
Right when
You are an established brand operating at scale, usually on Shopify Plus or close to it, and the theme has become the constraint
Who it's for
Who this is for
Four situations bring brands to a premium setup, and they share one thing: a configured theme is not quite enough, but building from nothing is more than the store needs yet.
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Launching with a brand that has to look like itself
You have an identity worth protecting and a configured theme would flatten it. The premium route puts custom design where it shows and keeps the theme doing the ordinary work underneath.
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You have outgrown a basic setup
The store launched, it works, and now you are fighting it in three or four specific places. Rather than rebuild, we develop what the theme cannot do and leave the rest alone.
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You need functionality the theme does not offer
Size and fit guidance, bundles, a configurator, particular product page behaviour. One or two genuinely custom features, not a whole custom store.
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You are migrating and want to arrive better, not the same
Replatforming is the natural moment to fix what was wrong rather than faithfully recreate it.
Shopify Case Studies
PREMIUM STORE SETUP WE'RE proud of
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An existing theme reworked into a more polished, conversion-focused store, on efficient timelines.
Industries
The categories we know best
We work most often with fashion, lifestyle and luxury brands, and that focus is why our custom builds start further ahead. If your brand sits outside these categories, we're still happy to talk.
Fashion & Lifestyle
Sizing and fit, returns, drops that spike traffic in minutes, variant and colourway UX, and editorial imagery handled properly.
Explore
Luxury
Restraint over urgency, made to order and appointment flows, clienteling, and the international duty and delivery complexity that comes with high value orders.
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Jewellery
Ring sizing, macro photography and zoom, gemstone and hallmark data, engraving and personalisation, and gifting.
Explore
We also build for beauty, footwear and sports brands, where the same problems apply in a different shape. If you sell something else entirely, say so early and we will tell you honestly whether our experience transfers or whether another agency knows your category better.
FAQs
The basic setup configures a premium theme. The premium setup adds custom UX and a design pass on top, with review rounds throughout the build.
Typically 6-10 weeks.
When the theme foundation itself becomes the constraint. A premium setup stretches a long way, and we would rather keep building on it than sell you a bigger project than you need. But there is a point where the custom work you want costs more bolted onto a theme than it would built properly from scratch, and when you reach it we will say so.
Yes. Many brands launch on a basic setup and add custom work as they grow.