Case studies - Caravana Land
Caravana Land
From an outdated Shopify setup to a conversion-focused store
About
Timeless design, natural materials, everyday elevated
Caravana Land is a contemporary lifestyle brand focused on timeless design, natural materials and refined everyday living. Its visual identity, inspired by travel and craftsmanship, blends aesthetics and functionality, with a clean, curated online presence where texture and product detail carry the brand's value.
The challenge
Replacing an outdated setup, fast
The objective was to rapidly replace an outdated, poor-performing Shopify setup with a more refined, conversion-focused and user-friendly experience — without the time and cost of a fully custom build.
Process
HOW WE BUILT IT
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A hybrid Shopify approach
Starting from a premium Shopify theme foundation, elevated through custom UX design and development — delivering essential ecommerce and conversion features on an efficient timeline.
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Split ownership, moving fast
Thread Digital led project management, backend coordination and operational planning; MM Shopy Devs owned UX direction, custom Figma designs and all frontend customisations.
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Key improvements shipped
Redesigned product cards, PDP and quick add experiences, metafield swatches, split colour/material logic, and enhanced product galleries.
Store screenshots
Data
A more refined, conversion-focused store
By combining improved UX structure, clearer product discovery and more advanced shopping functionalities, the new experience delivered measurable improvements across key ecommerce metrics. The project was delivered within only a few weeks, far faster than the ~3-4 month timelines on other projects.
- +46%
- Overall Conversion Rate
- +243%
- Mobile Conversion Rate
- +40.5%
- Add-to-Cart Rate
- +56%
- Average Order Value
FAQs
The project was delivered by MM Shopy Devs in collaboration with Thread Digital, combining Shopify UX design, development and ecommerce strategy.
MM Shopy Devs provided Shopify theme setup, UX design in Figma, custom Shopify development, product page redesign, quick add improvements and advanced product card functionalities.
Yes, Caravana Land was developed on Shopify using a hybrid approach that combines a premium Shopify theme with custom UX and development enhancements.
The main objective was to replace an outdated and underperforming ecommerce experience with a more refined, modern and conversion-focused store aligned with the brand identity.
The new experience introduced redesigned product cards, improved quick add functionality, a more refined PDP layout, enhanced product galleries and advanced swatch functionality.
A hybrid Shopify project starts from an existing Shopify theme and elevates it through custom UX design and tailored development, allowing brands to move faster without sacrificing quality.
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A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
