Case studies - Marfa Stance
Marfa Stance
How Marfa Stance moved from headless to a fully custom Shopify Plus store
About
A modular, sustainable luxury brand
Marfa Stance is a luxury fashion brand known for its innovative, modular designs that emphasize versatility and sustainability. Crafted in Italy, its reversible garments let customers mix and match detachable hoods, collars, and liners — reducing waste and extending the life of every piece. The brand sources surplus materials and partners with Ecologi, planting a tree with every order.
The challenge
From headless to a scalable Shopify Plus
Marfa Stance needed to move its ecommerce experience off a headless architecture and onto Shopify Plus, without losing the highly customised, premium experience its customers expect.
Process
HOW WE BUILT IT
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Fully Custom Shopify Plus Theme
A tailor-made Shopify Plus theme built around Marfa Stance's premium visual identity and unique UX requirements.
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Headless-to-Shopify Migration
We migrated the store from a headless setup to Shopify, creating a more scalable, easier-to-manage ecommerce infrastructure.
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UX & Creative Collaboration
Close collaboration with Marfa Stance's UX and creative teams ensured every interaction was faithfully translated into Shopify.
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QA, Accessibility & Cross-Browser Testing
Extensive QA, accessibility checks, and cross-browser testing delivered a refined, high-performing experience on every device.
Store screenshots
Data
A MORE AGILE, SCALABLE ecommerce business
The migration to Shopify Plus simplified Marfa Stance's internal operations and made the business more agile and scalable for future growth. The project was delivered on schedule, with minimal disruption during the transition.
- +4.2%
- Average Order Value
- +7%
- Returning Customer Rate
- +100%
- On-Time Delivery
- 4 months
- Project Duration
FAQs
The project took approximately four months to complete.
Marfa Stance is using Shopify Plus.
Marfa Stance uses a custom theme developed by MM Shopy Devs S.L. on the Shopify Plus platform.
Marfa Stance was developed by MM Shopy Devs, a Premium Shopify agency.
Marfa Stance’s UX design was crafted by Official Business, while the website development was handled by MM Shopy Devs.
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