Sabyasachi campaign photograph

Case studies - Sabyasachi

Sabyasachi

How Sabyasachi built a custom Shopify theme, ready to grow into full ecommerce

  • Jewellery
  • Luxury
  • Kolkata - IN

About

Indian luxury, reimagined for the modern world

Sabyasachi is a hallmark of Indian fashion, founded by designer Sabyasachi Mukherjee, blending India's rich craft heritage with contemporary flair. The brand is a global leader in bridal couture and timeless apparel, built on a commitment to craftsmanship and quality.

The challenge

A fully custom theme for an enterprise client

Sabyasachi asked MM Shopy Devs to build a fully customised theme tailored to the brand — a project that required close collaboration between the UX/UI Design, Shopify Development, and QA teams.

Process

HOW WE BUILT IT

  • Custom theme
  • Development
  1. Design phase

    We focused on every detail of the Figma mockup to align with Sabyasachi's vision, delivering a fully custom theme that mirrors the design pixel for pixel.

  2. Development

    We built complex, non-ecommerce functionalities not typically available out of the box on Shopify, integrated third-party systems, and made the theme fully responsive across devices.

  3. QA & handover

    The theme was thoroughly tested across multiple devices and browsers, and delivered with comprehensive documentation for store admin training.

THE RESULT

A CUSTOM THEME, BUILT TO EXPAND into full ecommerce

The theme currently covers non-ecommerce functionality, with several third-party systems integrated to support the experience. MM Shopy Devs is now preparing to expand it with full ecommerce capabilities, building on the positive feedback received from Sabyasachi so far.

  • An enterprise partnership still growing

    The theme currently covers non-ecommerce functionality, with several third-party systems integrated to support the experience. MM Shopy Devs is now preparing to expand it with full ecommerce capabilities, building on the positive feedback received from Sabyasachi so far.

  • Complete control over everything developed

    Every project ships with advanced controls that let clients fully manage their Shopify 2.0 theme sections — flexible enough to be reused anywhere, making the investment worth it long after launch.

FAQs

The project took approximately four months to complete.

Sabyasachi is using Shopify.

Sabyasachi uses a custom theme developed by MM Shopy Devs S.L. on the Shopify platform.

Sabyasachi was developed by MM Shopy Devs, a Premium Shopify agency.

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