Case studies - Hunza G
Hunza G
From WordPress to a globally recognised Shopify Plus store
About
From a migration to a partnership
Hunza G is a London luxury swimwear and ready-to-wear brand, known for its iconic crinkle fabric and timeless silhouettes. What started as a migration became an ongoing collaboration: custom development, growth-oriented optimisation and international implementations.
The challenge
Leaving WordPress and scaling without a ceiling
Hunza G started from a WordPress store that had become too small for its pace of growth. The challenge was to migrate to Shopify and evolve towards a global ecommerce experience on Shopify Plus, ready for multiple markets without sacrificing performance or conversion.
Process
HOW WE BUILT IT
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WordPress → Shopify migration
We migrated the store from WordPress to Shopify, laying the foundations of a global e-commerce experience on Shopify Plus.
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Shopify Online Store 2.0
We updated the store to architecture 2.0 and developed custom functionalities for product and collection pages.
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International with Global-e
We implemented international sales with Global-e, adapting the experience to multiple markets and currencies.
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Growth & continuous optimisation
Ongoing custom development and growth-focused optimisation: PDP and collection redesigns and constant conversion improvements.
Store screenshots
Data
A STORE THAT GROWS without borders
We migrated Hunza G from WordPress to Shopify and upgraded it to Shopify Online Store 2.0, with continuous custom development, product and collection page redesigns and international implementations with Global-e. A growth partnership that boosted conversion, AOV (+9%) and performance after the migration.
- +389%
- Revenue performance after the migration
- +113%
- Conversion Rate
- +139%
- Mobile Conversion Rate
- +98.6%
- Returning Customer Rate
"MMShopyDevs has been amazing support. He has remained super professional, responsive, and knowledgeable. I cannot recommend him enough."
HUNZA G TEAM
FAQs
MM Shopy Devs supported Hunza G through the migration to Shopify Plus and has continued supporting the brand with long-term Shopify development, UX improvements, CRO enhancements, and Shopify 2.0 evolution.
Hunza G uses Shopify Plus as its ecommerce platform to support international growth, scalability, and high-performance ecommerce operations.
Yes, Hunza G migrated to Shopify Plus from WordPress to improve scalability, conversion rate, operational efficiency, and overall ecommerce performance.
Hunza G’s Shopify development has been continuously supported by MM Shopy Devs through custom development, UX optimisation, and long-term ecommerce improvements.
Hunza G uses a heavily customised Shopify theme architecture tailored to the brand’s UX, CRO, and scalability requirements.
MM Shopy Devs has actively supported Hunza G’s Shopify development, technical improvements, and ecommerce evolution for several years.
The migration to Shopify Plus provided Hunza G with a faster, more scalable, and easier-to-manage ecommerce ecosystem while significantly improving conversion rate and overall store performance.
Yes, Shopify Plus is widely used by high-growth fashion and luxury brands thanks to its scalability, flexibility, international capabilities, and performance.
MM Shopy Devs supported Hunza G through Shopify migration, Shopify Plus development, UX improvements, CRO-focused enhancements, Shopify 2.0 evolution, and ongoing ecommerce optimisation.
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BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
