A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
Case studies
Real projects, real growth. See how we've helped fashion, lifestyle and luxury brands design, build and scale on Shopify and Shopify Plus.
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
A US store replicated for a European and UK audience, across a vast range and a heavily customised theme.
An existing theme reworked into a more polished, conversion-focused store, on efficient timelines.
Issues left by a previous developer fixed, then content controls, a custom mega menu, blog system and FAQ built on top.
New sections designed and built so saunas sold as packages could be compared side by side.
A CRO audit across the store, findings ranked by impact, then the UX redesigned and rebuilt around them.
A clean theme setup as the foundation, then edits and custom functionality so the store carries the brand, not the template.
A theme setup on the surface, with the real work in integrating an external diamond feed behind the catalogue.
A commercial theme modified extensively and redesigned around an identity people already recognise.
Detailed Figma designs built pixel-perfect on a premium theme, with a custom personality quiz and full editable control.
A deliberately restrained build: a Shopify theme configured rather than rebuilt, live without the bespoke overhead.
A premium theme shaped to a luxury handbag house's own design language, handed over with training.
A commercial theme adapted to a storytelling-driven luxury identity, with minimal custom code.
A full store setup plus extensive customisation: a custom lookbook, advanced quick add and reworked product cards.
A move off a custom platform to Shopify, migrating products, collections, customers and structure without losing momentum.
A commercial theme styled to the brand, plus a bundle builder so riders can assemble their own cycling setup.
A full Shopify 1.0 to 2.0 upgrade for a fast-growing brand, with a custom theme and a loyalty programme.
A custom theme where every page has its own layout, with editable blocks so the client changes it without a developer.
A custom theme giving every page its own layout, with as much editable control handed to the client as possible.
A switch to a premium 2.0 theme rather than patching the old one, with colour variant display and custom branding.
A premium theme and a platform migration that kept every product and collection, plus tutorials for the team.
A 2.0 theme setup for lab-grown diamonds, with sustainability sections, a ring size chart and a custom font.
A premium 2.0 setup layered with metafield swatches, dynamic colour messaging and a promotional banner.
A premium theme setup with B2B integration, and training aimed at owners who already knew Shopify.
Quick add, a collections image carousel and a clearer variant selector, built for drops that sell out fast.
A premium theme set up and tailored so a handmade leather brand still feels handcrafted online.
Not one build but a year of phases: a UX and UI redesign, metafield-driven sections and continuous optimisation.
A disorganised structure replaced with a premium theme, a navigation overhaul and a conversion-ready foundation.
A 2.0 template set up in the brand's identity, with step-by-step training so the client could run it alone.
A 2.0 template recreating the existing layout exactly, then collection filters and metafield description tabs on top.
A premium 2.0 redesign on fresh branding guidelines, using every section available to fit a growing tearoom's range.
A migration and theme setup, then custom collection pages and enough control for the client to run it themselves.
A seamless migration to a 2.0 template with only the sections the client wanted, plus custom tutorials for their team.
Full-site mockups reviewed, advised on, then developed into a working store with scroll animations.
An advanced 2.0 setup with a dedicated ingredients page and a custom font, for an Arctic-inspired skincare formula.
A store built and launched from scratch for a single flagship product, told well enough to explain itself.
A 2.0 theme upgrade after years of patching a limited one, with app integrations, a custom font and metafields.
A store built from the brand's own materials and custom font, with the client guided through every step.
A multi-store setup for a skincare brand, with the theme customised for each storefront.
Involved from the mockup stage, so the bespoke metafield-driven product customisation had a foundation that worked.
An unfinished, bug-riddled build stabilised and updated, keeping the design continuity from the old WordPress site.
Theme installed, store configured and the domain connected, then the team trained to run it themselves.
Section by section rather than one overhaul, each redesign paired with new functionality and full client control.
VAT and multi-currency handled correctly by location at checkout, for raw denim sold internationally.
A store set up and configured to convert an existing social following, then handed over with training.
From selling products to booking consultations
Store setup and theme customisation for a skincare brand's first Shopify store.
Theme customisation for a long-established menswear label on Shopify.
Theme customisation for a fashion brand trading on Shopify.
Store setup and theme customisation for a home and hobbies brand.
Theme customisation for a luxury retailer's existing Shopify store.
A redesign for a food and drink brand, with the store set up and the theme customised around it.
A downtown shop, made to feel the same online
A jewellery redesign across multiple stores, with the theme customised for each.
Theme customisation for a fashion label's Shopify store.
Accurate checkout, product pages that explain themselves
Theme customisation for a beauty brand already trading on Shopify.
Theme customisation for a luxury fashion label on Shopify.
Theme customisation for a jewellery retailer's Shopify store.
A migration onto Shopify for a grocery delivery service, with the theme customised around it.
Theme customisation work on an established luxury retailer's store.
A business trading since 1979 brought onto Shopify without disrupting what made it recognisable.
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We've helped leading brands achieve standout results on Shopify and Shopify Plus:
Why brands trust us
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FAQs
Yes. Every figure on this site comes from the brand's own analytics, and we publish metrics only where the client has agreed to share them. Where a project doesn't have a shareable number yet, we describe the outcome instead of inventing one.
Almost certainly. Our clients range from first-time launches to enterprise houses on Shopify Plus, and there's no minimum project size.
Fashion, lifestyle and luxury, including jewellery, beauty and premium goods. That focus is deliberate: it means we already understand how your customer buys.
Yes. Once we've had an initial conversation, we're happy to arrange a reference with a client working in a similar space.
It varies. A store setup runs 3-4 weeks, a premium build 6-10 weeks, and a fully custom theme 12-20 weeks. Ongoing CRO partnerships, like Nude Project, run for years.
Only with your permission. Some clients prefer we don't, and that's always respected.