Case studies - Maya Magal
Maya Magal
From a static theme to a fully flexible, content-managed store
About
Minimalist fine jewellery, made for every day
Maya Magal is a London based fine jewellery brand known for its minimalist aesthetic, contemporary craftsmanship, and timeless everyday pieces. Combining modern design with traditional jewellery-making techniques, the brand has built a recognisable presence in contemporary jewellery through quality materials, clean silhouettes and effortless elegance.
The challenge
More flexibility, less reliance on apps
The project focused on improving flexibility, usability and content management across the store — giving the Maya Magal team more control over sections directly, while also helping modernise the store's infrastructure through migration to Shopify Online Store 2.0.
Process
HOW WE BUILT IT
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Custom controls & navigation
Advanced custom controls for multiple sections, mobile-tailored collection page refinements, and a fully customised mega menu aligned with the brand's minimalist aesthetic.
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Blog, testimonials & video
A custom blog experience with built-in controls to reduce reliance on third-party apps, upgraded testimonial sections with mobile adjustments, and full control over background video playback on all devices.
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Online Store 2.0 migration
Assisted the brand's migration to Shopify Online Store 2.0, modernising the store infrastructure while maintaining continuity across the ecommerce experience.
Store screenshots
Data
A MORE FLEXIBLE, scalable ecosystem
The migration to Shopify Online Store 2.0 gave the brand a more flexible, scalable, and easier-to-manage ecommerce ecosystem, improving both internal content management and the customer experience. Mobile conversion rate also improved following the migration, contributing to a more consistent shopping experience across devices.
- +26.7%
- AOV Increase
- +46.2%
- Returning Customer Growth
- +3.3%
- Mobile Conversion Increase
The best developer we've worked with by far: great communication, amazing results and really quick turnaround. We've worked together on a few projects and every time Marco has made things extremely clear and easy to understand, with plans and checklists that have been very helpful.
MAYA MAGAL
FAQs
MM Shopy Devs supported Maya Magal through Shopify theme customisation, UX improvements, Shopify 2.0 migration, and long-term ecommerce optimisation.
Yes, Maya Magal migrated to Shopify Online Store 2.0 to improve flexibility, scalability, content management, and overall ecommerce performance.
MM Shopy Devs provided Shopify theme customisation, collection page improvements, mega menu development, custom blog functionality, Shopify 2.0 migration, and ongoing ecommerce support.
Maya Magal uses Shopify as its ecommerce platform to support a scalable and flexible online shopping experience.
Following the migration, the store achieved improvements across key ecommerce metrics including Average Order Value, returning customer rate, and mobile conversion performance.
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