September 17, 2026
From Figma to Production with Claude: What We Learned Rebuilding Our Own Site
An honest account of what worked, what broke, and why a few prompts is never the whole story.
Blog
Shopify & ecommerce blog
Practical insights on Shopify, CRO, migrations and ecommerce growth, written by our team for fashion and lifestyle brands.
Articles
August 1, 2026
The Best Shopify Agencies in Manchester
Five Shopify agencies working with Manchester and North West brands, what each is genuinely good at, and where each one is the wrong choice.
August 1, 2026
The Best Shopify Agencies in Madrid
Five Shopify agencies working with Madrid and Spanish brands, what each is genuinely good at, and where each one is the wrong choice.
August 1, 2026
The Best Shopify Agencies in London
Five Shopify agencies working with London and UK brands, what each is genuinely good at, and where each one is the wrong choice.
August 1, 2026
The Best Shopify Agencies in Barcelona
Five Shopify agencies working with brands in Barcelona and Spain, what each is genuinely good at, and where each one is the wrong choice.
June 16, 2026
Large Shopify Agency vs Small Shopify Agency: Which Is Right for Your Brand?
Large agencies bring capacity and process, small ones bring senior attention and speed.
May 15, 2026
How to Increase Shopify Store Revenue: The Power Behind a UX and CRO Audit
Most Shopify stores lose revenue to UX and conversion problems nobody has named.
February 23, 2026
Why Shopify 1.0 Stores Should Upgrade to Shopify 2.0
Shopify 1.0 themes no longer update and limit what your team can edit.
February 19, 2026
When Brand-led Fashion Brands Struggle to Adapt to UX Reality
How fashion brands can hold their creative standards while making the conversion decisions the data is asking for.
February 11, 2026
Why Cheap Shopify Builds Cost More Long Term
A cheap build is rarely cheap.
January 29, 2026
The 2026 Global Commerce Outlook: Navigating the Shopify Renaissance
How AI, agentic commerce and Shopify are reshaping fashion ecommerce, and what it means for brands planning the year.
December 24, 2025
Imagery at Speed: How Fashion Retailers Are Using Generative AI to Keep Up with Social Trends
Fashion moves faster than a photoshoot cycle.
November 18, 2025
The Online Fashion Trends That Will Dominate 2026
What is changing in how fashion sells online next year, and which of it is worth building for.
November 18, 2025
Maximising Holiday Sales: Strategies for Fashion Ecommerce
Christmas is peak season for online fashion.
November 10, 2025
Commerce in Chat: Selling Directly Through ChatGPT with Shopify and OpenAI
Shoppers are starting to buy inside the assistant rather than the browser.
November 6, 2025
How EU Legislation Is Forcing Ecommerce Fashion Brands to Rethink Sustainability
New EU rules are changing what fashion brands must disclose and how they handle returns.
October 7, 2025
Why Streetwear Rules Over the Catwalks
How streetwear overtook luxury fashion, and what selling it online actually demands from a store.
September 10, 2025
Shopify Collective: The Marketplace of Collaborative Commerce
Shopify Collective connects retailers and suppliers to expand product ranges without holding stock.
August 22, 2025
The Dropshipping Delusion: Why the Passive Income Dream Is a Full-Time Hustle
Dropshipping is sold as passive income and is neither passive nor, for most people, income.
August 18, 2025
Black Friday and Cyber Monday: A Store Owner's Strategic Roadmap
Peak trading is won in the preparation.
July 28, 2025
Spain's Ecommerce Boom: How the Nation Became One of Europe's Fastest Growing Markets
Spain is now one of Europe's fastest growing ecommerce markets.
April 18, 2025
Shopify vs Shopify Plus: Do You Actually Need It?
An honest comparison: what you get, what it costs, and the revenue point where upgrading starts to pay for itself.
March 14, 2025
From Headless Back to Shopify: Why Merchants Are Making the Switch
Headless promised flexibility and delivered maintenance.
January 9, 2025
Shopify apps we actually use
The Shopify apps we actually install for clients, with honest notes on what each does well and where it stops.
January 1, 2025
How to Choose the Right Shopify Agency
What to work out before you start looking, how to tell agencies apart, and the questions that reveal most about who you are dealing with.
December 9, 2024
Custom Shopify Themes: Unlocking Complexity and Growth
What a bespoke theme gives you that a commercial one cannot, and how to judge whether you are ready for one.
July 24, 2024
Struggling With Abandoned Carts? Solutions That Actually Move the Number
Why shoppers leave at the cart, which fixes are worth the effort, and how to tell which problem you actually have.
June 27, 2024
A Chat With Leonie Branston, the Creative Mind Behind Ferian
How Leonie Branston built Ferian, and what running a jewellery brand online actually demands.
June 17, 2024
Shopify vs WooCommerce: Why We Work Exclusively With Shopify
An honest comparison from an agency that picked a side, including where WooCommerce is still the better answer.
February 27, 2024
Unlocking Digital Success: An Interview With Xavi Matencio of Nude Project
Nude Project's Head of Digital Strategy on scaling one of Spain's fastest growing fashion brands.
February 16, 2024
Choosing the Right Shopify Theme: A Practical Guide
How to pick a theme that lasts, and the questions worth asking before you buy one.
February 7, 2024
Shopify Winter Edition 2024
Shopify's Winter 2024 release: expanded variant limits, AI tooling and the changes that mattered for merchants.
January 25, 2024
The Importance of Regular UX Updates for Your Ecommerce Store
A store is never finished.
December 29, 2023
Why Shopify Is the Best Ecommerce Platform for Most Brands
What Shopify does better than the alternatives, and the cases where another platform still wins.
December 18, 2023
Shopify Capital: How Merchant Financing Actually Works
What Shopify Capital offers, how repayment works, and what to weigh before taking it.
November 21, 2023
The Entrepreneurial Mindset: Starting Your Ecommerce Business
The habits that separate stores surviving their first year from the ones that do not.
October 26, 2023
The Best Free Apps Built by Shopify Themselves
Shopify builds a number of its own apps and gives them away.
October 12, 2023
What a Shopify Store Actually Costs: A Full Breakdown
Plan fees, themes, apps, transaction rates and agency work.
October 6, 2023
The Main Types of Loyalty Programme for Shopify Merchants
Points, tiers, referrals and paid membership.
October 6, 2023
Shopify Editions Summer 2023
Shopify's Summer 2023 release, including Shopify Magic and the AI features that shaped the platform's direction.
May 8, 2023
Five Mistakes Growing Shopify Stores Make, and How to Avoid Them
The problems that appear once a store is past its first stage of growth, and what they cost if left alone.
April 10, 2023
AI on Shopify: What It Actually Does for Store Owners
Where AI genuinely helps a Shopify store now, and where it is still a demo rather than a tool.
October 19, 2021
10 Questions with Bruno and Alex from Nude Project
Bruno and Alex on starting Nude Project, and building an audience before a business.
October 6, 2021
The 3 Must-Have Klaviyo Automations & Flows for Maximising Your Email Campaigns
The email flows that earn their keep, and the order to build them in.
September 17, 2021
10 Questions with a brilliant Shopify Startup – Seads, a sustainable shoe company
Ten questions with the founder of Seads, a sustainable footwear brand built on Shopify.
September 14, 2021
Is Shopify a good ecommerce platform for start-ups?
What Shopify offers a new business, what it costs to start, and the cases where something else fits better.
August 16, 2021
Migrating from WooCommerce to Shopify
What moves, what does not, and how to plan a WooCommerce migration that keeps your data and your rankings.
August 6, 2021
Two best Shopify themes for startups in 2021
What a new store should look for in a theme, and the trade-offs behind the popular choices.
July 29, 2021
Shopify 2.0 – What do shop owners need to know about the newest features?
What sections everywhere changed for merchants, and why it made older themes worth replacing.
July 14, 2021
Cost of a Shopify website in 2021 and should you hire a Shopify Expert?
When a Shopify expert earns their fee and when you are better off doing it yourself.
November 9, 2020
Shopify for your small business? 6 things you must know before you launch
What Shopify offers a small business, what it costs, and where the limits appear.
October 9, 2020
How to choose the right Shopify developers for your business?
What to check before hiring developers for your Shopify store, and the questions worth asking.
September 16, 2019
How to create a successful online store
The things that separate stores that grow from stores that stall, beyond the design.
October 18, 2018
Four Reasons Shopify Is One of the Best Ecommerce Platforms
An early case for Shopify over the alternatives, and how well the argument has held up.
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