Article

Shopify apps we actually use

Published on · Updated on

Most Shopify app roundups are rewritten App Store listings by people who have never installed the app. Ours come from builds we have shipped: what broke, what saved time, what we stopped using and why.

Where an app has real limits we say so, because a recommendation is only worth something if it can also be a warning.

2 min read

Apps

Our partnersSize charts

Customizable size guides on product pages that cut returns and lift conversion. Merchants build one master template, then clone and adapt it per product with rule-based logic instead of starting from scratch every time.

Best for: any store size

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What is Kiwy?

Kiwy Size Chart is a Shopify app designed to enhance the shopping experience by providing customers with intuitive, customizable size guides. Displayed directly on product pages, these guides reduce confusion, improve confidence, and minimize returns. Kiwy allows merchants to tailor size charts to specific collections or items, enhancing customer satisfaction and boosting conversion rates.

Our Feedback

We frequently recommend Kiwy to our clients due to its flexibility. It enables us to create master templates that clients can easily clone and adapt for various products. Kiwy’s advanced logic allows multiple size charts to be created and applied based on predefined rules, simplifying what could otherwise be a complex process.

Size charts are critical to conversion rates—they must be easily accessible, embedded in the product page, and user-friendly. Kiwy meets all these needs, with intuitive functionality that customers and merchants alike appreciate.

Customization and Design

While there are some limitations, 99.9% of stores will find Kiwy’s customization capabilities more than sufficient. We’ve implemented size charts as pop-ups or within sidebars, with full control over layout and content through the app. Fine-tuning is achievable with CSS, providing ample design freedom.

Best for: any store size

Our partnersWishlist

Lets customers build, save and share wishlists — as guests or with an account. Formerly Wishlist King, it's proven especially strong on Shopify Plus stores that want account-level data on what shoppers are saving.

Best for: any store size

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What is Swish?

Swish (formerly Wishlist King) is a Shopify app that enhances customer engagement by enabling users to create and manage wishlists. It allows shoppers to save their favorite products, share their wishlists, and revisit curated items, offering a personalized experience. This drives retention, improves engagement, and boosts conversions, making Swish an essential tool for Shopify stores.

Our Feedback

We implemented Swish for a Shopify Plus client and found it exceptional, particularly for its ability to create and share wishlists for both registered and non-registered users. Once users register, their wishlist is saved in their account, creating a seamless experience. The customer service team was outstanding, providing quick and efficient support during advanced integration.

Wishlists are often overlooked, but they offer valuable data insights that can guide stores in making informed decisions about their products and strategies.

Customisation and Design

Like most wishlist apps, Swish’s main limitation is the pre-designed layout of the wishlist landing page. However, this can be styled using CSS, and the built-in styles are often sufficient for most stores.

Best for: any store size

Our partnersMerchandising

AI-driven merchandising that automatically reorders products inside a collection based on behaviour, inventory and sales data. No theme changes required, and its built-in A/B testing turns collection-page layout into something you can actually measure rather than guess.

Best for: medium–large stores

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We already work with them - Talk to us before you install. What that means for you

MM Shopy Devs has a direct relationship with the team — you don't have to go in cold.

  • Explore the app without using your free trial.
  • Honest feedback and examples from our experienced team.
  • Quick initial demo and in-depth calls with their team.
  • Potential extended trial periods and discounts.

Just let us know before you install — that's what unlocks this. Then book a call and mention the app by name.

What is Kimonix?

Kimonix is an advanced merchandising and personalisation tool designed to optimise product displays and collections for Shopify stores. Using AI and data-driven insights, merchants can create tailored collections, automate product sorting, and offer personalised shopping experiences that increase conversions and revenue. Kimonix seamlessly integrates with Shopify, enabling merchants to make smarter merchandising decisions based on factors like customer behaviour, inventory, and sales trends.

Our Feedback

When we discovered Kimonix, we were searching for a solution to automatically rearrange products within a collection without altering the theme or design. We were amazed by its capabilities. At first, it seemed almost too good to be true. The app’s primary functionality requires zero implementation and works seamlessly out of the box. Its core features include advanced product inclusion rules and sophisticated sorting logic for collections.

Additionally, the A/B testing tool is a game-changer, allowing you to determine what works best on a collection page through data-driven decisions. When used effectively, it can significantly boost a store’s conversion rates.

Best for: medium–large stores

Our partnersA/B testing

A no-flicker A/B testing platform built for Shopify themes, covering everything from banners to full navigation redesigns. Its AI tool, Lift Assist™, generates on-brand test variants automatically, and stores switching from tools like Optimizely tend to stick around.

Best for: medium–large stores

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We already work with them - Talk to us before you install. What that means for you

MM Shopy Devs has a direct relationship with the team — you don't have to go in cold.

  • Explore the app without using your free trial.
  • Honest feedback and examples from our experienced team.
  • Quick initial demo and in-depth calls with their team.
  • Potential extended trial periods and discounts.

Just let us know before you install — that's what unlocks this. Then book a call and mention the app by name.

What is Shoplift.ai?

Shoplift simplifies A/B testing, allowing you to set up and run experiments effortlessly. Integrated seamlessly with your Shopify theme, it enables testing on product pages, landing pages, collections, and more in minutes. With Lift Assist™, Shoplift’s AI-driven tool, you can automatically generate pixel-perfect tests tailored to your store’s design, using insights from millions of shopper sessions. Shoplift supports large-scale experiments like rebranding and navigation updates, while advanced analytics help you track key metrics such as Revenue Per Visitor (RPV) and Conversion Rate (CVR). Unlike other tools, it ensures lightning-fast page speeds with no flicker, providing a superior testing experience. Trusted by merchants switching from platforms like AB Tasty and Optimizely, Shoplift helps you make data-driven decisions to optimise your store.

Our Feedback

We discovered Shoplift while searching for an advanced yet simple A/B testing solution for a Shopify Plus client. From the moment we installed the app, its intuitive design made everything clear, and we were impressed by its seamless integration with Shopify. Its simplicity combined with powerful functionality immediately stood out.

Shoplift solves a problem many merchants face: answering questions that are otherwise impossible to quantify. Will a banner here perform better than without it? Should the CTA be placed at the top or further down? Which type of product images will resonate more? Shoplift provides the data to answer these questions, enabling merchants to make informed decisions. It’s an incredible tool for testing and optimising aspects of a store that might otherwise be left to guesswork.

Best for: medium–large stores

Our partnersCheckout & upsell

Turns the Checkout, Thank You and Order Status pages into branded, upsell-ready real estate. Trust badges, gift messages, and conditional shipping/payment logic all live here — the upsell feature alone tends to pay for the app.

Best for: Shopify Plus

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What is Checkout Plus?

This app empowers merchants to fully customize their Checkout, Thank You, and Order Status pages, creating a seamless and personalized shopping experience. By allowing businesses to communicate important details such as custom messages and delivery instructions, the app helps establish trust and confidence during checkout. With advanced customization options, merchants can offer upsells to increase average order value, display trust badges to reassure customers, and provide a space for personalized gift messages. The Thank You page can be enhanced with social media sharing options and tailored messaging, while payment and shipping methods can be adjusted based on predefined conditions. Designed to optimize conversions and customer satisfaction, this app transforms the checkout process into a more engaging and trustworthy experience.

Our Feedback

We had long been searching for a solution that could effortlessly customize the checkout experience while leveraging Shopify’s powerful new features introduced in 2024. This app delivers exactly that, an intuitive, user-friendly, and seamless way to enhance the checkout process.

The upsell feature alone makes it worth the investment, driving higher order values right at the most effective moment, checkout. With its ability to boost revenue and pay for itself almost instantly, this solution is a game-changer for any merchant looking to maximize their store’s potential.

Best for: Shopify Plus

Mobile store app

Converts a Shopify store into a native iOS/Android app, aimed at the roughly 80% of traffic already coming from mobile. Native apps convert better than mobile web, and this is the shortcut to getting one without building from zero.

Best for: medium–large stores

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What is StoreLab?

StoreLab helps merchants turn their store into a fully designed, personalised, and customisable iOS and Android mobile app. With nearly 80% of Shopify traffic coming from mobile devices – and apps converting three times better than mobile websites – StoreLab’s Shopify Growth Service plans make it easy to capture more revenue. By delivering a seamless, branded app experience, StoreLab empowers store owners to boost sales, increase average order value, reduce cart abandonment, and strengthen customer loyalty.

Our Feedback

There are many advantages we can list to having native device apps, and there is a precise reason why the biggest brands out there use this technology (and don’t simply rely on the web version). As experts, we foresee this to be the future, as mobile devices will then enable technologies like Augmented Reality that are now in their beginnings.

Best for: medium–large stores

Mobile store app

Another native app builder, but leaning hard into retention: shoppable video feeds (think TikTok-style), exclusive content, and push notifications designed to raise Customer Lifetime Value as acquisition costs keep climbing.

Best for: any store size

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What is Napps?

NAPPS is an innovative mobile app builder designed specifically for Shopify merchants. It empowers merchants to easily create and manage their own mobile apps, fully synchronized with Shopify and seamlessly integrated into the Shopify BackOffice. By leveraging NAPPS, businesses can open a powerful new sales channel tailored to mobile-first consumers. The platform is strategically focused on customer retention, recognizing the critical importance of increasing Customer Lifetime Value (CLTV) in an era of rising acquisition costs. With features like exclusive content and shoppable videos that function like a personalized TikTok within your app, NAPPS helps merchants enhance customer engagement and boost Average Order Value (AOV). Driven by a vision to unify offline and online shopping experiences, NAPPS aims to bridge the gap and provide a comprehensive tool for businesses looking to thrive in the digital and physical retail landscape.

Our Feedback

Many of the world’s most famous brands use mobile apps, even if their websites are fully responsive. A mobile app offers significant advantages for e-commerce stores, including a more personalized and engaging user experience through push notifications, tailored recommendations, and quick access to saved preferences. Apps also boost customer loyalty with faster load times, offline functionality, and features like one-click checkout. Furthermore, they enhance brand visibility by maintaining a constant presence on users’ devices, encouraging repeat purchases and fostering stronger customer relationships. These benefits make mobile apps an invaluable tool that should not be overlooked.

Best for: any store size

Geolocation

Geolocation redirects that route international shoppers to the right store, currency, and language, integrating with Shopify Markets and Global-e. A meaningful upgrade over Shopify's native geolocation tool for anyone who's outgrown it.

Best for: any store size

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What is Orbe?

Orbe is a Shopify geolocation app that enhances international shopping experiences by directing customers to the right store based on their location. It integrates with Shopify Markets and Global-e, enabling localized pricing, currencies, languages, and content. Orbe offers customizable geolocation popups, automatic redirection, SEO-friendly features, and marketing tracking tools. Designed for global e-commerce, it improves customer experience and boosts conversions.

Our Feedback

The Shopify Free Geolocation app was a game-changer when it launched, but its limited features and controls quickly proved insufficient for most store owners. Our clients often had to rely heavily on theme-based country selection, making the popup and auto-detection secondary features. Orbe solved these challenges by providing robust support and greater flexibility, significantly improving the experience for our clients.

Best for: any store size

Payment gateway

A payment gateway covering cards, wallets and crypto in one integration, with strong support for Bizum and detailed analytics on why payments fail — useful for actually fixing checkout drop-off rather than just noticing it.

Best for: medium–large stores (Spain & Portugal)

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What is Monei?

MONEI is a versatile payment platform that helps businesses streamline transactions by accepting cards, digital wallets, and cryptocurrencies through a single system. With easy integration, robust security, and advanced features like subscription management, it simplifies payments for e-commerce and in-store sales.

Our Feedback

Monei stands out for its support of Bizum as a payment method and its in-depth analytics, which offer insights into the reasons for failed payments, making it an excellent tool for optimizing payment processes. It’s a solution that’s risk-free to try and worth exploring to discover its benefits.

Best for: medium–large stores (Spain & Portugal)

Our partnersData & compliance

Handles cookie consent, GDPR/CCPA/LGPD data requests, and can outright block tracking scripts until a user consents — a feature many competing compliance apps skip.

Best for: any store size

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What is Pandectes GDPR Compliance?

Pandectes GDPR Compliance is a powerful app designed to help Shopify merchants adhere to global data protection regulations such as GDPR, CCPA, LGPD, and others. With seamless integration into your Shopify store, Pandectes automates cookie management, consent tracking, and data request handling, ensuring your store operates within legal requirements. It provides a user-friendly interface for customising cookie banners, managing user data requests, and generating compliance reports, simplifying what can often feel like a complex and daunting process.

Our Feedback

What we love about this app is its ability to block specific processes if a user doesn’t provide consent a feature that’s essential for many stores but often missing in other GDPR compliance tools. Since we frequently customise GDPR banners for our clients, we highly recommend starting with this solution, even with the most basic account. It’s a robust option that can easily be upgraded to a more advanced plan if and when additional features are needed.

Customisation and Design

The app offers numerous options for functionality and layout, along with the ability to fine-tune the style using CSS, ensuring it doesn’t feel limiting in any way.

Best for: any store size

Our partnersEmail & SMS

Email and SMS marketing built around Shopify customer data: abandoned cart flows, back-in-stock alerts, post-purchase sequences. It's the default marketing stack for most stores regardless of size, scaling from small shops to complex Plus setups.

Best for: any store size

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What is Klaviyo?

Klaviyo is a comprehensive email and SMS marketing platform tailored for e-commerce businesses, including Shopify stores. It seamlessly integrates with Shopify to help merchants leverage customer data for creating personalized, automated marketing campaigns. These include welcome series, abandoned cart reminders, post-purchase follow-ups, and product recommendations. With its intuitive interface and robust analytics, Klaviyo empowers businesses to drive sales and foster customer loyalty while delivering a tailored shopping experience.

Our Feedback

Klaviyo is a staple in our toolkit, with 99.9% of our clients relying on it, regardless of business size. It scales seamlessly, making it especially powerful for larger businesses with complex marketing needs.

One standout feature is its built-in back-in-stock notification, which we can customize to align perfectly with client design specifications, making it a versatile and invaluable tool.

Best for: any store size

Our partnersLoyalty program

Rewards program builder that pays customers for purchases, referrals and reviews. Its components are flexible enough to build a full branded rewards landing page blended with your own theme sections.

Best for: medium–large stores

Read more
We already work with them - Talk to us before you install. What that means for you

MM Shopy Devs has a direct relationship with the team — you don't have to go in cold.

  • Explore the app without using your free trial.
  • Honest feedback and examples from our experienced team.
  • Quick initial demo and in-depth calls with their team.
  • Potential extended trial periods and discounts.

Just let us know before you install — that's what unlocks this. Then book a call and mention the app by name.

What is Loyalty Lion?

LoyaltyLion is a comprehensive loyalty and rewards platform designed to help Shopify merchants increase customer retention and lifetime value. By creating tailored loyalty programs, merchants can reward customers for purchases, referrals, reviews, and more. LoyaltyLion seamlessly integrates with Shopify, enabling businesses to boost engagement, build brand loyalty, and turn one-time shoppers into repeat customers. With advanced analytics and personalization features, LoyaltyLion helps merchants create meaningful connections that drive long-term growth.

Our Feedback

We have used Loyalty Lion for several projects and found it to be one of the most comprehensive loyalty programs available. The customer service is efficient and responsive, offering full support for any requirements or challenges.

Customization and Design

Loyalty Lion’s components allow us to achieve highly complex layouts with ease. Our typical approach involves creating a static landing page to explain the rewards program, followed by integrating the necessary components into the user’s account landing page (visible only after login). These components come with a static layout that can be fully styled using CSS. Additionally, it’s possible to blend sections controlled by the theme with elements loaded by Loyalty Lion on this page, significantly expanding the range of design possibilities.

Best for: medium–large stores

Our partnersSEO & analytics

Not Shopify-specific, but a keyword tracking and SEO audit tool worth adopting regardless. Pulling your top queries from Search Console gives you a baseline to track ranking changes over time.

Best for: any store size

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What is SE Ranking?

SE Ranking is a comprehensive SEO and analytics platform designed to help businesses optimise their online presence and drive organic traffic. With tools for keyword tracking, website audits, backlink analysis, and competitive research, SE Ranking provides Shopify merchants with everything they need to improve search engine visibility. Its intuitive dashboard and actionable insights make it an essential tool for building effective SEO strategies and monitoring progress.

Our Feedback

Although SE Ranking is not a Shopify app, but we believe it’s a solution every store owner should adopt as soon as possible. Tracking analytics by monitoring keyword rankings is the most reliable and concrete way to measure SEO performance. This makes it a must-have tool, as it allows you to build a historical record of performance over time and quickly identify potential issues when performance drops.

To get started, store owners can download their most-used keywords from Google Search Console. This provides a solid baseline, and more refined keywords can be added later for improved insights.

Best for: any store size

Our partnersTranslation

Multilingual and multi-currency localization with both automatic and manual translation, aimed at merchants expanding into new markets. Paid translation tools generally outperform free ones here, mainly due to support quality.

Best for: any store size

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What is LangShop?

LangShop is a robust multilingual and multi-currency app designed to help Shopify merchants reach global audiences. With both automated and manual translation options, LangShop allows store owners to localize their content, enhance SEO, and provide a personalized shopping experience in multiple languages. Its seamless currency conversion and user-friendly tools empower merchants to boost international sales and establish a global e-commerce presence.

Our Feedback

Translations can be time-consuming and may not always work perfectly out of the box. This is why we always recommend paid solutions. One key advantage, apart from offering more advanced features, is the reliable customer support available to assist with any issues.

Best for: any store size

Our partnersReviews

A review collection app with photo/video reviews, SEO-friendly rich snippets, and automated review requests. Frequently the default choice thanks to its price-to-feature ratio and responsive support.

Best for: any store size

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What is Judge.me?

Judge.me is a flexible and affordable product review app for Shopify merchants, helping them collect and display reviews to build trust and increase conversions. With features like photo and video reviews, rich snippets for SEO, and automated review requests, Judge.me makes it easy to gather user-generated content. The app integrates seamlessly with Shopify themes and supports customization to match the store’s branding.

Our Feedback

We have installed Judge.me in numerous stores and consider it the default solution due to its ease of use and comprehensive features. The customer service is exceptional, always ready to assist. The quality-to-cost ratio is outstanding.

Best for: any store size

Our partnersBulk data management

Bulk import/export and editing for products, orders, customers and more via CSV/Excel. Often installed for a migration, then kept permanently for day-to-day bulk edits.

Best for: any store size

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What is Matrixify?

Matrixify is a powerful data management app designed to simplify importing, exporting, and updating large volumes of data in Shopify stores. Ideal for handling products, collections, orders, customers, and more, it streamlines bulk operations that can otherwise be time-consuming and prone to errors. With support for CSV, Excel, and other file formats, Matrixify empowers merchants to manage their store data efficiently and effectively. Whether you’re migrating to Shopify, updating inventory in bulk, or backing up critical data, Matrixify provides the tools to handle it all. Its flexibility and robust functionality make it a go-to solution for stores of any size.

Our Feedback

For one reason or another, nearly all of our clients have Matrixify installed in their Shopify stores. Most often, they discover the app during a migration process and quickly realise its value for ongoing store management. While initially used for transferring data, clients tend to keep it installed for a variety of reasons. What we find most common, however, is its unparalleled usefulness when it comes to bulk editing products or other elements of the store. Matrixify’s efficiency and versatility make it an indispensable tool for day-to-day operations.

Best for: any store size

Automation

Shopify's own no-code automation builder for Plus stores: inventory rules, fraud flags, order tagging, customer segmentation. Free, but easy to overlook simply because it's not obviously advertised.

Best for: Shopify Plus

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What is Shopify Flow?

Shopify Flow is a powerful automation tool designed specifically for Shopify Plus merchants to streamline repetitive tasks and improve efficiency. With its intuitive, no-code workflow builder, merchants can create automated processes that connect various apps and actions across their store. From inventory management and customer segmentation to fraud prevention and order tagging, Shopify Flow allows merchants to save time, reduce errors, and focus on growing their business.

Our Feedback

Many Shopify Plus clients are often surprised to learn about this amazing free tool from Shopify. While it may initially seem complex and intimidating, it’s well worth trying or seeking the help of an expert since it can streamline and automate many time-consuming operations.

Best for: Shopify Plus

Honesty block

How we make money from this page

Some links on this page are referral links, and those are marked. A referral never changes whether an app appears here or what we say about it. Several apps on this list pay us nothing, and a few of the ones we recommend most are free.

A workspace desk with a laptop, notebook and coffee

FAQs

Fewer than most stores run. Every app adds scripts, and scripts cost you load speed and conversions. We would rather build a small feature into your theme than install an app that loads on every page to do one job.

Many do. The cost is rarely one app, it is the eight that each add a little. If your store feels slow, an audit will tell you how much of it is app weight.

Some are, most have a monthly cost, and a few are Shopify Plus only. Each app page states which.

Some links are referral links and are marked as such. It has no bearing on what appears here or what we say about it.

Yes. Setting an app up properly, so it matches your theme and does not hurt performance, is part of what we do.

Then we build it. Custom features often cost less over three years than a monthly app subscription, and they do not slow the store down.

Shall we build something together?

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