Case studies - Nude Project
Nude Project
How Nude Project built its Shopify store without limits
About
Growing together, from the very start
It all started when two small companies met. From that first conversation, we grew together. Today Nude Project is one of the fastest-growing fashion brands in Spain, and MM Shopy Devs has been there at every stage.
The challenge
A brand that outgrew its store
Nude Project was growing at a speed its store couldn't keep up with. What began with a commercial theme and one-off customisations became too small. They needed a tailor-made Shopify Plus architecture: flexible, scalable and ready to support international expansion.
Process
HOW WE BUILT IT
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Shopify 2.0
We migrated the store to a full Shopify 2.0 architecture, improving load speed, content flexibility and the ability to scale without technical debt.
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Custom design
A complete redesign of virtually every area of the store, building a visual experience consistent with the brand's urban identity.
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Modular sections
We built flexible, fully customisable sections so the team can manage and evolve content autonomously, with zero technical friction.
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CRO & continuous optimisation
Cycles of analysis, testing and continuous improvement that have contributed to sustained AOV and revenue-per-visitor growth throughout the partnership.
Store screenshots
Data
A STORE WITHOUT limits
Since the partnership began, MM Shopy Devs has worked side by side with Nude Project at every stage of its growth. This isn’t a one-off project or a closed delivery — it’s a living collaboration, where every technical improvement, every UX optimisation and every CRO cycle has helped build a stronger store.
- +65.2%
- Yearly Revenue Growth
- +49.4%
- Yearly Sessions Growth
- +12.9%
- Yearly Avg. Order Value Increase
- +7.8%
- Yearly Revenue per Visitor Growth
"MM Shopy Devs is the best Shopify Agency I have ever worked with. They have been the only company to fulfill all my design desires exactly as I envisioned them, and in record time. The team is professional, hardworking, and great to collaborate with. Completely recommended!"
NUDE PROJECT TEAM
FAQs
MM Shopy Devs has been one of Nude Project’s long-term Shopify development partners, supporting the evolution and growth of the ecommerce experience from the brand’s early stages.
Nude Project’s Shopify development has been continuously supported by MM Shopy Devs through custom development, UX improvements, CRO-focused enhancements, and Shopify 2.0 architecture evolution.
MM Shopy Devs has worked closely with Nude Project as a trusted Shopify development and ecommerce partner for several years.
Nude Project uses Shopify Plus as its ecommerce platform, supporting its international growth, high traffic volumes, and scalable ecommerce operations.
Yes, Nude Project runs on Shopify Plus to support international growth, high traffic volumes, and scalable ecommerce operations.
Nude Project uses a heavily customised Shopify theme architecture tailored to the brand’s UX, CRO, performance, and scalability requirements.
The ecommerce experience has evolved over time through collaborations between Nude Project’s internal team and MM Shopy Devs, focusing on UX, CRO, and scalable Shopify development.
The store was developed using Shopify Plus with a custom approach focused on performance, scalability, CRO, UX optimisation, and international ecommerce growth.
MM Shopy Devs has been one of the agencies involved in the Shopify development and long-term ecommerce growth of Nude Project.
Building a store like Nude Project requires a combination of strong branding, custom Shopify development, CRO strategy, UX optimisation, and scalable Shopify Plus architecture.
The cost depends on the level of customisation, integrations, UX design, and development requirements. High-growth fashion ecommerce stores typically require a custom Shopify Plus approach.
Nude Project’s ecommerce experience has been shaped through long-term collaboration between the brand’s internal team and MM Shopy Devs, focusing on Shopify development, UX, and CRO optimisation.
