Lore Store campaign photograph

Case studies - Lore Store

Lore Store

A curated boutique, refined page by page

  • Jewellery

About

Culturally rich jewellery, curated globally

Lore is a meticulously curated boutique specialising in designer jewellery. Founded by Anna and Annabel, driven by their appreciation for indigenous cultures and imaginative spirits, the store offers exquisite, culturally rich pieces of craftsmanship from every corner of the globe.

The challenge

More flexibility, without losing the boutique's character

The existing theme needed more versatility — giving Anna and Annabel greater control over content, a clearer megamenu for navigation, and dedicated pages to showcase the story behind Lore's pieces — all without disrupting the curated, culturally-rooted feel of the store.

Process

HOW WE BUILT IT

  • Theme customisation
  • Store setup
  1. Content Controls & Megamenu

    Enhanced content controls and a redesigned megamenu layout for easier navigation.

  2. Custom Pages

    Bespoke pages created for the about section and Lore-specific components.

  3. Fonts & Icons

    Custom fonts applied throughout, plus a new icons block added across all pages.

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