Case studies - MX Diamonds
MX Diamonds
A theme setup, with an external diamond feed behind it
About
Lab grown, responsibly sourced
MX Diamonds trades lab grown diamonds — white and coloured — sourced from responsible producers worldwide and sold direct through its own storefront. Chemically and optically identical to mined stones, they carry a far smaller environmental footprint and considerably better value, and the platform deliberately favours producers using the cleanest production techniques. Alongside the standing catalogue it runs made-to-order and bespoke commissions for buyers who want a specific cut, size or quality.
The challenge
A store whose catalogue lives somewhere else
The storefront itself was a theme setup; the complexity sat behind it. The stones come from an external product feed rather than a fixed catalogue, so the bulk of the work went into wiring that feed into Shopify and keeping it dependable as availability changes.
Process
HOW WE BUILT IT
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Store and theme setup
A full Shopify setup with the theme configured to the brand, giving the team a clean foundation to run the store from.
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External product feed integration
The heart of the project: connecting the external diamond feed into Shopify so the catalogue stays in step with what is actually available.
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QA & ongoing support
Rigorously tested across devices and browsers, with ongoing Shopify maintenance and support after launch.
Store screenshots
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
