Case studies - Noushella
Noushella
Pixel-perfect from Figma, with a personality quiz built in
About
Seven archetypes, worn
Noushella is a London luxury womenswear label founded by Noush Navazani, a trained psychologist with a background in the city's fashion industry, alongside co-founder Ashena Nafarieh. Every garment is designed to project one of seven psychological archetypes, and the store lets customers shop by archetype or take a personality test to find their own — a brand built on the belief that fashion has a responsibility to promote positive mental health.
The challenge
Translating detailed Figma designs into a pixel-perfect theme
The challenge was to set up the Shopify store on a premium theme and then modify it to match the Figma mock-ups exactly, while giving the client full editable control over every element — all within a roughly two-month timeline. On top of that sat a complex multi-step personality quiz, built so the team can manage the questions and outcomes themselves.
Process
HOW WE BUILT IT
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Pixel-perfect theme development
Built pixel-perfect from the Figma designs, with comprehensive controls letting the client edit every facet of the theme.
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Custom personality quiz
A multi-step quiz built into the theme, routing customers to the archetype that fits them, with full controls over the questions and the results.
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Training & ongoing support
Video training, real-time training, and ongoing development and assistance after launch.
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QA & optimisation
Rigorously tested across devices and browsers, with ongoing Shopify maintenance and optimisation.
Store screenshots
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