House Of Sor campaign photograph

Case studies - House Of Sor

House Of Sor

An MVP built to test the market, fast

  • Fashion & lifestyle

About

A British clothing brand born from a spy-thriller character

Founded by Raphael Shonibare in July 2020, House of Sor is a British clothing brand inspired by Sor, a spy-thriller character created by Shonibare, who marks every liberating mission with a symbol left on cloth. The brand launched with the Genesis casual wear collection, with plans to expand into fashion accessories bearing the same mark.

The challenge

Launching fast to test products and marketing

The priority was an MVP that could go live quickly, letting the company test its products and marketing approach right away — built on a robust foundational theme so it could be enhanced gradually as the shop grew.

Process

HOW WE BUILT IT

  • Theme customisation
  1. MVP Launch

    Designed as an MVP for rapid launch, letting the company test products and marketing quickly.

  2. App Integration & Backend

    Advised on and integrated additional apps needed to deliver extra services.

  3. Video Tutorials

    Uploaded to help with future changes and avoid unnecessary ongoing costs.

We contacted MMShopyDevs to design our Shopify e-commerce British clothing brand. Marco displayed exceptional knowledge, advising on the right theme, layout and functionality required to deliver on our expectations. He advised on text content, graphics, photography, hosts SEO. Marco was very responsive, skilled, willing and able to carry out modifications as required. Marco advised on additional apps that were needed to achieve additional services, and he carried out the necessary back-end integration. To help with future changes and avoidable costs, Marco uploaded several video tutorials. Without reservation, we recommend Marco Mattiello as your go-to e-commerce and Shopify designer.

RAPHAEL SHONIBARE, HOUSE OF SOR

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