Case studies - Fake Gods
Fake Gods
Faster product discovery, built for sell-out drops
About
Barcelona streetwear that sells out fast
Founded in 2021 in Barcelona by Mario Núñez and Eric Ruiz, Fake Gods quickly carved a niche in streetwear, noted for quick sell-out collections and dressing international artists. The brand has a strong following among young adults and plans to grow through physical stores and collaborations that go beyond celebrity endorsement.
The challenge
Making fast-selling drops easier to shop
With collections that sell out quickly, product listings and pages needed to support faster browsing and purchasing decisions — through quick add, a collections image carousel, and a clearer variant selector.
Process
HOW WE BUILT IT
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Quick Add
Added a quick add option to product listings, letting shoppers move from browsing to cart in one step.
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Image Carousel
Built an image carousel into collection pages, giving each product more visual presence at a glance.
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Variant Selector
Redesigned the product page variant selector from Figma mockups, making size and colour choices clearer.
Store screenshots
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