Case studies - Duke + Dexter
Duke + Dexter
An evolving theme, continuously refined over time
About
British craftsmanship, handcrafted footwear
Duke + Dexter is a London-based footwear brand that fuses traditional British craftsmanship with contemporary style. Their shoes are handcrafted in their own workshop using the finest materials sourced from around the world, offering a diverse range of unique, comfortable shoes for every occasion.
The challenge
Continuous improvement, not a single build
Rather than a one-off project, the work was a dynamic, ongoing initiative — various phases and modifications applied throughout the year, with a consistent focus on improving and optimising the platform.
Process
HOW WE BUILT IT
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UX/UI Redesign
Meticulously crafted UX and UI designs implemented to elevate the experience for visitors and customers.
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Metafield-Driven Sections
Custom sections controlled through metafields, giving the store owner flexibility over appearance and functionality.
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Ongoing Optimisation
Continuous phases of improvement throughout the year, backed by training and ongoing development support.
Store screenshots
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BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
