Case studies - Foha Skin Care
Foha Skin Care
A minimalist store, matched to a self-care ritual
About
Vegan skincare, made for slowing down
Foha — from the Chickasaw word for "rest" — is a U.S. vegan skincare brand focused on redefining self-care for the modern individual. With over 25 years of industry experience, Foha crafts small-batch, cruelty-free products with plant-based preservatives and eco-friendly packaging, treating self-care as a restorative ritual.
The challenge
A store the client could run independently
Beyond the technical setup, the goal was making sure the client could manage the store confidently on their own — through comprehensive tutorials and scheduled calls, rather than staying dependent on ongoing developer support.
Process
HOW WE BUILT IT
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Minimalist Theme Setup
Customised a minimalist Shopify template to match the brand's clean, modern aesthetic.
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Skincare Quiz App
Integrated a quiz app giving customers personalised product recommendations based on skin type and habits.
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Client Training
Comprehensive tutorials and scheduled calls to prepare the client to run the store independently.
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
