Case studies - Crystal Fusion
Crystal Fusion
Refinement and professionalism, built for lab-grown diamonds
About
Ethically sourced diamonds, for life's special moments
Crystal Fusion is a premium ecommerce platform specialising in lab-grown diamonds and fine jewellery, crafted with precision and care. Its mission blends timeless elegance with sustainable practice, offering ethically sourced, high-quality diamonds that commemorate life's special moments.
The challenge
Capturing refinement, without a full custom build
Beyond a standard theme setup, the brand needed a dedicated way to showcase its ingredients — plus a custom font to match its unique identity — all configured to the customer's specific section requirements.
Process
HOW WE BUILT IT
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2.0 Theme Setup
Implemented via the Startup Service, leveraging the latest Shopify 2.0 technologies.
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Sustainability Sections
Dedicated sections and pages highlighting the benefits and significance of lab-grown diamonds.
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Ring Size Chart
A ring size chart feature integrated to enhance the shopping journey.
Store screenshots
Fantastic to work with, very quick response to all questions. And very professional delivery of our WebShop. Recommended!
CRYSTAL FUSION
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
