Mrs Miller campaign photograph

Case studies - Mrs Miller

Mrs Miller

An existing store, rebuilt from scratch

  • Fashion & lifestyle

About

Vintage-inspired pieces, born from a stylish aunt's wardrobe

Mrs. Miller is a retail venture founded by creative artist Jane Miller, inspired by her stylish aunt's wardrobe. The collection includes accessories, lingerie, dresses, and its bestselling pussy bow blouses and pencil skirts, alongside a growing range of exquisite vintage pieces.

The challenge

Starting fresh, despite an existing store

Mrs. Miller already had a store, but rather than patch it, the decision was made to start entirely from scratch — building a new, more elegant and refined store on an advanced Shopify 2.0 theme.

Process

HOW WE BUILT IT

  • Theme customisation
  • Store setup
  1. Full Store Rebuild

    Started from scratch on a new, advanced Shopify 2.0 theme instead of patching the existing store.

  2. Close Client Collaboration

    Worked closely with Debbie, a key member of the Mrs. Miller team, throughout the process.

  3. Training & Support

    Video training, real-time training, and ongoing development and assistance.

I've had a fantastic experience working with Marco and Micaela. They are efficient, professional, extremely helpful and patient at all times with a huge understanding about website design/development. I am very pleased with our new mrsmiller.co website and HIGHLY recommend MM ShopyDevs - 10 out of 10 from me!

MRS MILLER

Shopify case studies

BRANDS THAT GROW WITH US

  • Nude Project Shopify store
    • Custom theme
    • Fashion & lifestyle

    A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.

  • Hunza G Shopify store
    • Migration
    • Fashion & lifestyle

    WooCommerce to Shopify, then a premium 2.0 rebuild with custom development.

See all case studies

Shall we build something together?

LET’S TALK

HOURS

Mon–Fri · 9:00–17:00 CET

your trusted Shopify agency