Case studies - ELA London
ELA London
A Knightsbridge boutique, launched fast to test the market
About
Luxury retail meets gallery, in Knightsbridge
E L A London, founded by Elena Antoniades Hart and Ian Hart, is a luxurious two-storey boutique in Knightsbridge offering women's fashion, jewellery and accessories — including Elisabetta Franchi and Push Button — alongside Elena's Made-to-Measure service, Wow Fine Jewellery, and contemporary art. It blends luxury retail with a gallery-like atmosphere, mixing Mediterranean flair with English heritage.
The challenge
A fast, fully operational launch
The aim was to rapidly produce a fully operational website, letting the company assess its products and marketing approach quickly — built on a robust foundational theme, with the plan to gradually add features to support the shop's growth over time.
Process
HOW WE BUILT IT
-
MVP Launch
A rapid, fully operational launch, letting the company test products and marketing quickly.
-
Website Redesign
Revamped the web store to an impressive standard, found through the client's own research into agency reviews.
-
Ongoing Guidance
Guidance on site management, with room to add more features as the shop grows.
We discovered MMShopyDevs through Google, and their excellent reviews convinced us to hire them for our website update and redesign. Marco and Mica proved to be highly professional and efficient. They revamped our web store to an impressive standard and provided valuable guidance on site management. We can't praise them enough; they are truly outstanding. We look forward to collaborating with them on future projects.
ELA LONDON
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
