Peachy Den campaign photograph

Case studies - Peachy Den

Peachy Den

From migration to a fully branded, customer-controlled store

  • Fashion & lifestyle
  • London - UK

About

Wardrobe classics for the modern, on-the-go woman

Peachy Den was founded by Isabella Weatherby, born from a personal need in her own wardrobe and the genuine admiration her close friends had for her designs. The brand crafts wardrobe classics for modern, on-the-go women, blending contemporary flair with timeless elegance.

The challenge

A branded template, fully in the client's control

Beyond setting up the template's available pages, the goal was to make custom development changes that let Peachy Den's unique identity shine through — while giving the client full control to manage those customizations themselves afterward.

Process

HOW WE BUILT IT

  • Migration
  • Store setup
  1. Migration & Theme Setup

    Migrated the store to Shopify 2.0 and set up all available template pages, working closely with the styling team.

  2. Custom Collection Pages

    Created custom pages for specific collection launches, plus development changes to reflect the brand's identity.

  3. Customer Control & Training

    Customers empowered with full control over the customisations, backed by video and real-time training.

Marco is such a great developer. Would always recommend to any small business who needs a hands on Shopify developer who knows exactly what they're talking about. We've been working together for 2 years and hopefully for many more! […] Marco is always available to help with anything urgent, and helps plan effectively longer term projects. Would highly recommend.

PEACHY DEN

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