Case studies - Elisabeth 33
Elisabeth 33 Elisabeth 33 Shopify case study: store setup for a home and lifestyle brand in the UK
About
Sustainable shampoo bars, rooted in Arctic ingredients
Founded by Lissa Gustafsson, ELISABETH 33 is built on sustainability, transparency and education. Its Classic Shampoo Bar features a concentrated formula with Arctic cloudberries — rich in antioxidants and vitamins — and nourishing mango butter, reflecting the brand's commitment to eco-conscious skincare.
The challenge
A setup that lets ingredients tell the story
Beyond a standard theme setup, the brand needed a dedicated way to showcase its ingredients — plus a custom font to match its unique identity — all configured to the customer's specific section requirements.
Process
HOW WE BUILT IT
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Advanced 2.0 Setup
Selected and integrated an advanced Shopify 2.0 theme, configured to the customer's specifications.
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Ingredients Page
A customised page dedicated to showcasing the brand's ingredients.
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Custom Font
A custom font incorporated to align with the brand's unique identity.
Store screenshots
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