Rael Brook campaign photograph

Case studies - Rael Brook

Rael Brook

  • Fashion & lifestyle
  • Manchester - UK

About

Manchester shirtmakers since 1948

Rael Brook is a Manchester-based menswear retailer specialising in high-quality shirts in a wide range of colours and fabrics. Established by Harry Rael Brook in 1948 and now run by the Deas family, the brand offers over twenty shirt colours and forty accessories, built on premium easy-care fabrics and a well-established signature style.

The challenge

Coordinating a complex, multi-page mockup delivery

Detailed mock-ups for every store page were crafted by an outside UK design firm. Bringing them to life in two months meant seamless coordination across designers, business developers, IT developers and QA — one of the more demanding project types the team takes on.

Process

HOW WE BUILT IT

  • Theme customisation
  1. Full-Site Mockup Implementation

    Implemented detailed mockups for every store page, crafted by Simon Hughes of Design & Build Co.

  2. Cross-Discipline Coordination

    Coordinated designers, business developers, IT developers and QA over a two-month timeline.

  3. Enterprise UX/UI

    Enterprise-level custom UX and UI design delivered across the store.

Working with MM ShopyDevs has been a great experience and a rare moment where, as a customer, I could 100% rely on my partner to make the right decisions. Not only do MM ShopyDevs provide high quality and top-notch development of Shopify, but they deliver in real-time, with a perfect mix of listening and well-argued recommendations. The business relationship that has been developed will be one that stands true for a very long time.

RAEL BROOK

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