Case studies - Bast Sauna
Bast Sauna
New sections built to make the packages comparable
About
Nordic sauna culture, packed into a bag
Bast was founded by three friends from northern Sweden who took the sauna for granted until they no longer had one. Their answer was a portable sauna tent with a wood-fired stove — no building permit, no foundations, set up in minutes and hot past 100°C whatever the weather. Developed with Luleå University of Technology so that cold-weather performance is designed in rather than hoped for, the tents now reach thousands of customers through a partner network spread across Europe.
The challenge
Making the difference between packages obvious
Bast sells its saunas as packages that differ in ways a standard product grid tends to hide. We designed and developed several new sections for the store, built around comparing products side by side so that what separates one package from another is clear at a glance rather than buried in the specification.
Process
HOW WE BUILT IT
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UX design
Our designer created the new sections in Figma, working through how a comparison should read across desktop, tablet and mobile.
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Custom section development
We built the sections into the theme with their comparison logic, and gave the team controls over what is compared and how it is presented.
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QA & optimisation
Rigorously tested across devices and browsers, with ongoing Shopify maintenance and optimisation.
Store screenshots
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