Case studies - Thaynne Swimwear
Thaynne Swimwear
A premium setup, layered with custom functionality
About
Bold, sustainable swimwear from Brazil to Ibiza
Founded by Brazilian designer Thaynne Freitas, Thaynne Swimwear grew from a childhood surrounded by her mother's fashion sales and Brazil's beach culture. After moving to Ibiza, she reimagined swimwear as a celebration of individuality — bold designs, vibrant colours, eco-friendly packaging and Oeko-Tex certified fabrics, each piece crafted in Brazil.
The challenge
A premium base, elevated with custom features
The project involved configuring a premium Shopify 2.0 store and then layering several custom development features on top — colour swatches, dynamic messaging, promotional placement and app integrations — to enhance functionality and the shopping experience.
Process
HOW WE BUILT IT
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Premium 2.0 Setup
Configured a premium Shopify Store 2.0, optimised for performance and customisability.
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Metafield Swatches
Implemented on PDPs and product listings, so customers can see colour options at a glance.
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Dynamic Colour Messaging
Added to the quick add-to-cart function for clearer colour selection.
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Promotional Banner
Integrated between products on the product listing pages.
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Split Title Logic
Developed for cleaner, better-organised product content.
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App Integrations
Connected apps from the Shopify Marketplace, including Hubspot and Instafeed.
Store screenshots
THE RESULT
COMPLETE CONTROL OVER EVERYTHING developed
Every project ships with advanced controls that let clients fully manage their Shopify 2.0 theme sections — flexible enough to be reused anywhere, making the investment worth it long after launch.
FAQs
Approximately one month to complete.
A Shopify 2.0 Premium template with custom development modifications applied.
Thaynne Swimwear was developed by MM Shopy Devs, a Premium Shopify agency.
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BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
