Vertex Watches campaign photograph

Case studies - Vertex Watches

Vertex Watches

Full control, built into every section

  • Luxury
  • UK

About

British watchmaking since 1916

Vertex was established in 1916 by Claude Lyons, a London native who entered the watch industry at 17 and quickly earned a strong reputation for his business acumen.

The challenge

Modernising a heritage brand's store, section by section

Rather than a single overhaul, the store needed multiple sections redesigned individually, each paired with new functionality the client required — all while making sure the client retained full control over every element built.

Process

HOW WE BUILT IT

  • Design & UX
  • Development
  1. Multi-Section Redesign

    Redesigned multiple sections across the store to improve the overall experience.

  2. New Functionalities

    Introduced several functionalities the client needed for the store to work as intended.

  3. Full Control System

    A "full control" development approach, giving the client complete authority over every element built.

Marco from MMShopyDevs has become our go-to for all Shopify advice and integration. He's incredibly knowledgeable and understands how important turnaround time is to us. We can be sure any online issues are tackled quickly and precisely which is incredibly important. Would thoroughly recommend him.

VERTEX WATCHES

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