Case studies - Bottletop
Bottletop
A theme upgrade, without losing the store's existing look
About
Bags made from recycled bottle tops, since 2002
BOTTLETOP was founded in 2002, making bags from recycled bottle tops sourced in Africa alongside waste leather from Europe. Today the brand offers bags, accessories and eyewear, with production that supports communities in Brazil and Asia and a Zero Deforestation Program.
The challenge
New functionality, on a new template, same look
The client wanted updated functionality on their store — starting with a filter system on the collection page — so a 2.0 Shopify template was chosen and set up to recreate the same layout the live store already had, before adding the new features on top.
Process
HOW WE BUILT IT
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Theme Setup
Set up a new Shopify 2.0 template, recreating the store's existing layout.
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Collection Filters
Implemented a filter system on the collection page using a Shopify app.
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Description Tabs
Added metafield-driven product description tabs to the product page.
Store screenshots
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
