Case studies - Nii HAi
Nii HAi
A commercial theme, rebuilt around the brand identity
About
Six capsules a year, no two the same
Founded in London in 2019 by Rosie Williams, Nii HAi is a swimwear and ready-to-wear label with a playful, slightly ironic take on dressing. The brand works in capsules rather than seasons, each one built around its own story but all sharing the same Mediterranean-rooted, urban sensibility — and a growing list of collaborations, from New York's Café Forgot to Zara Larsson's Main Rose.
The challenge
Making a stock theme carry a brand that people already know
Nii HAi is a well-known brand whose web presence needed to convey a strong and distinctive identity. We took a commercial Shopify theme and modified it extensively, redesigning many key components and adding new functionality to make the store unique.
Process
HOW WE BUILT IT
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UX design
Our designer reworked many areas of the store to match the brand identity and prepare the ground for development.
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Theme setup and customisation
We began with a full setup of the new Shopify 2.0 theme, taking the opportunity to guide the client through structural changes to how products were divided and how the brand identity carried across the pages. Our team then developed on top of it, modifying the theme throughout.
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QA & optimisation
Rigorously tested across devices and browsers, with ongoing Shopify maintenance and optimisation.
Store screenshots
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
