Case studies - Cou Cou Intimates
Cou Cou Intimates
From an existing theme to a more polished, conversion-focused store
About
Refined essentials, softness and simplicity
Cou Cou Intimates is a contemporary intimates and lifestyle brand focused on refined essentials that combine comfort, femininity and timeless aesthetics. Its identity blends modern minimalism with a playful, approachable tone, expressed through a clean, curated visual direction where product presentation and storytelling carry the brand's premium positioning.
The challenge
Elevating an existing store, efficiently
Starting from a Shopify theme foundation, the objective was to transform the store into a more polished, intuitive and conversion-focused experience — while keeping delivery timelines efficient.
Process
HOW WE BUILT IT
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Shopping Touchpoints
Redesigned product cards, PDP and quick add experience to make product discovery clearer and more intuitive.
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Product Functionality
Added metafield swatches, split colour and material logic, and enhanced product galleries.
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Site-Wide Refinements
Filter improvements, megamenu edits, footer redesign, and additional refinements across the site.
Store screenshots
THE RESULT
A MORE COHESIVE, CONVERSION-FOCUSED journey
Through improved navigation, enhanced product discovery and more refined shopping interactions, the store now provides a stronger foundation for customer engagement, scalability and future ecommerce growth — transforming the original theme into a far more elevated experience while keeping the flexibility of a hybrid Shopify approach.
FAQs
The Shopify experience was designed and developed by MM Shopy Devs through a hybrid UX and development approach.
Yes, the store runs on Shopify with extensive custom UX and frontend enhancements.
The project included PDP redesigns, quick add improvements, enhanced product cards, filter edits, megamenu refinements, footer redesign and multiple UX improvements across the website.
A hybrid Shopify project starts from an existing Shopify theme and elevates it through custom UX design and tailored development, allowing brands to move faster without sacrificing quality.
Enhanced product cards improve product discovery and help customers understand variations, colours and materials directly from collection pages.
Yes, Shopify themes can be significantly elevated through custom UX design, frontend development and advanced ecommerce functionalities.
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A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
