Case studies - Müsgo
Müsgo
A budget-conscious launch, with a story-driven About page
About
Living decor, born on the Costa Brava
Müsgo is the work of Georgina and Ari, two imaginative souls from Catalunya, Spain, inspired by the scenic Costa Brava. They specialise in terrariums, kokedamas and vibrant live frames that bring nature and artistry into home interiors.
The challenge
Launching fast, on a tight budget, with a story to tell
With a goal to launch in just a month and real budget constraints, the team took a Startup Project approach — selecting a theme that covered most requirements, then custom-building an "About Us" page since the theme itself couldn't support Müsgo's storytelling needs.
Process
HOW WE BUILT IT
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Fast Startup Setup
A theme selected to fit the budget and one-month timeline, configured with Müsgo's corporate visuals.
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Upsell Features
Gift card options, a free shipping threshold, and gift wrapping choices added to the store.
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Custom "About Us" Page
Custom-designed to blend images and text, since the theme didn't support their storytelling needs natively.
Mica & Marco hold an excellent balance between quality, service level and pricing. They master the website creation process and they have been very clear with what is necessary to get the website we want with the available budget. Besides their tech know-how and taste for aesthetics, they are very fast at answering day-to-day questions and fixing things that I couldn't do myself. I support the creation of digital business strategies for clients, and I'll definitely reach out to Mica & Marco anytime I need an online shop with shopify. Thanks guys!
MÜSGO
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A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
