It's lava campaign photograph

Case studies - It's lava

It's lava

A premium theme upgrade, built around colour and craft

  • Fashion & lifestyle
  • Madrid - Spain

About

Bags named after volcanoes, made for everyday confidence

Founded in 2019, It's Lava set out to craft the quintessential everyday accessory — a handbag as a vehicle for self-expression and confidence. Inspired by the volcanic energy of founder Sara Baceiredo, every one of its bags is named after a real volcano.

The challenge

Covering a wishlist of changes with one theme switch

The client came with a series of desired modifications. Rather than patch the existing setup, the team concluded the best approach was switching to a Premium 2.0 Shopify theme that already covered most of the requested changes — then layering custom work on top for the rest.

Process

HOW WE BUILT IT

  • Store setup
  • Development
  1. Premium Theme Upgrade

    Switched to a Premium 2.0 Shopify theme, covering most of the client's requested modifications out of the box.

  2. Colour Variant Display

    Custom feature to show the same product in different colours, with swatches for a full view of options.

  3. Custom Font & Branding

    A custom font integrated to give It's Lava a distinctive look, aligned with the shop's branding.

  4. Apps & Support

    App integrations, plus video training, real-time training and ongoing development support.

MMShopyDevs recently helped us make wholesale changes to our Shopify website. Marco is very knowledgeable, diligent and responsive. We have worked quickly through all the changes and we are really pleased with the results. We are looking forward to continuing our working relationship with Marco. He is the ideal partner to help us get the most out of our Shopify website. Highly recommend! Thank you Marco

IT’S LAVA

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