Case studies - Tyler Ellis
Tyler Ellis
A premium theme shaped to a luxury handbag house
About
An Ellis legacy, handmade in Florence
Tyler Ellis launched her eponymous luxury handbag house in 2011, carrying forward the name of her father, the designer Perry Ellis, while defining a vision of her own. Every piece is made by hand outside Florence by multi-generational artisans, in architectural silhouettes finished with the house's signature Thayer Blue lining. Seasonless by design and made to order where the client wants it, the bags have become a fixture on red carpets worldwide.
The challenge
A premium foundation, tailored to an established design language
The brief was to set up the Shopify store on a premium theme and then shape it to the house's own design language, matching the intended layouts closely while leaving the team full editable control over every element of the store.
Process
HOW WE BUILT IT
-
Premium theme development
A premium theme developed to match the brand's design in detail, with comprehensive controls letting the team edit every facet of the store.
-
Training & ongoing support
Video training, real-time training, and ongoing development and assistance after launch.
-
QA & optimisation
Rigorously tested across devices and browsers, with ongoing Shopify maintenance and optimisation.
Store screenshots
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
