Case studies - Feben
Feben
A theme setup, with custom functionality built on top
About
A transnational identity, cut into cloth
Feben is the London label of the Ethiopian designer of the same name, who grew up in Sweden and founded the brand after completing her MA at Central Saint Martins as an Isabella Blow Foundation scholar. The work is known for sculptural three-dimensional textiles and irregular textures, and for collections that read as personal as much as aesthetic. A British Fashion Council NewGen alumna, Feben has since shown in Milan and built a following among artists and performers.
The challenge
A theme set up fast, then bent to the brand
The brief centred on the theme itself: a clean setup as the foundation, then edits and custom functionality on top so the store could carry the brand's identity rather than the template's, with the team left in full editable control of every element.
Process
HOW WE BUILT IT
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Theme setup
We set up the Shopify theme as the foundation of the store, aligned from the start with the brand's existing identity.
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Custom functionality and theme edits
Our team modified the theme throughout, reworking components and building the custom functionality the brand needed to make the store its own.
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QA & optimisation
Rigorously tested across devices and browsers, with ongoing Shopify maintenance and optimisation.
Store screenshots
Shopify case studies
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