Case studies - Sole Bliss
Sole Bliss
One store, tailored for two markets
About
Fashionable footwear, designed for bunion sufferers
Sole Bliss was founded by Lisa Kay, a shoemaker of three decades who developed a bunion herself and realised how many other women share the issue — 45 million in the US alone. After five years of research with European craftsmen and podiatrists, Sole Bliss launched its first bunion-friendly heels in 2017, now worn by women worldwide, including British Royalty and Hollywood figures.
The challenge
Replicating a US store for a European/UK audience
Sole Bliss's primary objective was to replicate their USA store for the European/UK demographic — a task made intricate by the brand's vast product range and the theme's custom features, which needed careful multi-store handling rather than a simple copy.
Process
HOW WE BUILT IT
- 2024 · 2025 Custom theme development
Multi-store setup & UX refinement
Refined the UX/UI and adapted the base theme for multi-store functionality, including IP redirection, store selection, and SEO tags.
DevelopmentDedicated European store launch
Launched a dedicated store for the European audience, carefully carrying over the brand's large product range and custom theme features.
Growth servicesTraining & ongoing support
Video training, real-time training, and ongoing development, maintenance and optimization after launch.
- 2025 · 2026 Full redesign or facelift
Full Redesign
A comprehensive redesign, implementing intricate full-site mockups into a fully custom Shopify theme — the most complex iteration to date, continuing to elevate the digital retail experience.
Store screenshots
MMShopyDevs recently helped us make wholesale changes to our Shopify website. Marco is very knowledgeable, diligent and responsive. We have worked quickly through all the changes and we are really pleased with the results. We are looking forward to continuing our working relationship with Marco. He is the ideal partner to help us get the most out of our Shopify website. Highly recommend! Thank you Marco
SOLE BLISS
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
