Case studies - Amanda Marcucci
Amanda Marcucci
From disorganised navigation to a conversion-ready foundation
About
Florentine craftsmanship, jewellery with a conscience
Amanda Marcucci's brand is inspired by travel and exploration, with jewellery designs that tell stories through vibrant colours and cultural influences. She works with local artisans in Florence to ensure ethical, sustainable production, and the brand contributes to wildlife conservation with every purchase.
The challenge
Fixing a disorganised site before going to market
The website suffered from a disorganised structure that made navigation difficult. The priority was establishing a premium theme built on the latest Shopify technologies, laying the groundwork for the site's marketing phase and maximising conversion from a UX standpoint.
Process
HOW WE BUILT IT
-
Premium Theme
Implemented a new premium Shopify theme, built on the latest Shopify technologies.
-
UX & Navigation Overhaul
Restructured a previously disorganised site into a clearer, streamlined user journey.
-
Conversion-Ready Foundation
Prepared the site's UX foundation ahead of the marketing phase, optimising for conversion.
Store screenshots
Mica and Marco did a wonderful job with my new website. I couldn't be happier — they went above and beyond. They took extra time to explain the issues and resolve them. They are very patient and clear in explaining how to make the most of my brand.
AMANDA MARCUCCI
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
