Case studies - Proud Cabaret
Proud Cabaret
Multi-venue booking, built on a custom ticket API
About
UK cabaret venues, year-round entertainment
Proud runs some of the most extraordinary cabaret venues in the UK, including Proud Embankment and Proud Brighton — premier destinations for year-round entertainment, top-tier cabaret shows and exclusive private parties.
The challenge
One store, several venues, real ticket data
With multiple distinct venues to represent, the store needed unique branding per location, clear filtering, order rules, and — critically — a working connection to real ticket data, not just static product listings.
Process
HOW WE BUILT IT
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Theme 2.0 & UX Upgrades
An image gallery block, unique logos per venue, and dynamic product page messages.
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Filtering & Order Logic
Tag-based filtering and minimum order logic implemented across the store.
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Ticket Data API
A custom API built for seamless integration of live ticket data into the store.
MM shop devs provided a fantastic service, and were able to implement several customizations that needed custom development. Very pleased with the outcome! Would definitely recommend them to anyone looking for anything from basic theme set up, right the way through to customized API's or app development.
PROUD CABARET
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A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
