Case studies - Pure Heavenly
Pure Heavenly
Dragons' Den chocolate, given full control online
About
Scotland's dairy-free chocolate, backed by Dragons' Den
Pure Heavenly is a Scottish start-up behind the UK's only dairy-free milk chocolate bar with under 2% sugar, using rice cream instead of milk to keep the classic milk-chocolate texture. Founder Stephen Conway was inspired by his daughters' dairy allergies, and the innovation impressed Peter Jones on Dragons' Den, securing a £75,000 investment offer. Over a million bars have been sold online.
The challenge
Multiple redesigns, with the client in control
The project required multiple redesigns across distinct sections of the store, plus the integration of various essential functionalities — handled through the "full control" development approach, giving the client direct oversight and authority over each component built.
Process
HOW WE BUILT IT
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Multi-Section Redesigns
Multiple redesigns carried out across distinct sections of the store.
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Essential Functionalities
Integrated various essential functionalities the client needed for the store.
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Full Control System
A "full control" development approach, giving the client direct oversight over every component built.
Marco from MMShopyDevs is great. He designed our Shopify store for Pure Heavenly Chocolate and did a great job. He's always easy to contact, super organised and quick to make the changes that are needed. 100% recommend - and have already done so to others!
PURE HEAVENLY
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A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
