Case studies - De Chapter.
De Chapter.
Australian luxury fashion, set up on Shopify
About
Australian luxury fashion
De Chapter is an Australian-based luxury fashion Shopify store.
The challenge
A luxury identity, delivered through template customisation
Beyond a standard setup, De Chapter needed its luxury positioning reflected through enterprise-level UX and UI design work layered onto the theme — not just installed, but customised to match a premium fashion brand's standards.
Process
HOW WE BUILT IT
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MVP Launch
Designed as an MVP for rapid launch, letting the company test products and marketing quickly.
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App Integration & Backend
Advised on and integrated additional apps needed to deliver extra services.
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Video Tutorials
Uploaded to help with future changes and avoid unnecessary ongoing costs.
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
