Redcast Heritage campaign photograph

Case studies - Redcast Heritage

Redcast Heritage

International checkout, handled correctly by location

  • Fashion & lifestyle
  • Madrid - ES

About

Japanese selvedge denim, from Madrid

Redcast Heritage, based in Madrid, offers an extensive range of raw Japanese selvedge denim, leather products, and high-quality garments inspired by vintage workwear.

The challenge

Getting international VAT and currency right at checkout

Selling raw denim internationally meant checkout needed to handle VAT correctly depending on where the customer was buying from, alongside proper multi-currency support — on top of a broader visual refresh across the site.

Process

HOW WE BUILT IT

  • Development
  1. VAT & Checkout Localisation

    Integrated a detailed VAT computation system with the Bold app checkout, calculating rates by IP location, plus multi-currency support.

  2. Product Page Carousel

    Revamped the product page carousel for a more engaging browsing experience.

  3. Homepage & Site-Wide Elements

    Revamped the homepage slideshow and various other elements throughout the site.

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