Case studies - Madeinn
Madeinn
A tailored bundle builder for road and gravel riders
About
Spanish cycling gear, built for road and gravel
Madeinn is a Spanish cycling ecommerce brand specialised in high-performance cycling components and accessories. Focused on both road and gravel cycling, the brand combines carefully selected products, technical expertise, and a modern minimalist identity for a premium shopping experience.
The challenge
Letting customers build their own setup
Beyond styling a commercial theme to match the brand's identity, the project needed a way for customers to create tailored cycling setups directly within the store — solved with a custom bundle builder feature.
Process
HOW WE BUILT IT
-
Theme Styling
Custom styling, custom fonts and UI refinements applied across a commercial theme foundation.
-
Bundle Builder
Custom bundle builder functionality, letting customers create tailored cycling setups in-store.
Store screenshots
Data
STRONG EARLY GROWTH, six months in
Following the launch of the new Shopify store, Madeinn saw strong growth across key ecommerce metrics in its first six months online. Revenue per visitor more than doubled between November 2025 and April 2026, reflecting a stronger, more efficient shopping experience.
- +105%
- Sessions
- +66%
- Conversion Rate (peaking +150%)
- +25.8%
- Returning Customer Rate
FAQs
The website was created by MM Shopy Devs, a Premium Shopify agency.
Yes, Madeinn is using Shopify.
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