Case studies - Noelle Wolf
Noelle Wolf
Full control, across every redesigned section
About
London lingerie, inspired by art and architecture
Noelle Wolf, headquartered in London and established in 2018, draws inspiration from art, design, literature and architecture. Bold silhouettes meet refined materials — Swiss embroidery on feather-light mesh, silk, and Japanese Leavers lace — balancing functionality with allure. The brand was profiled by Forbes in 2020.
The challenge
Evolving the store, section by section, without losing control
Rather than a single overhaul, the store needed to evolve piece by piece — redesigning individual sections and layering in advanced features as new needs came up, all while making sure the client kept full oversight over every component built.
Process
HOW WE BUILT IT
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Multi-Section Redesigns
Multiple redesigns carried out across various store sections.
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Advanced Feature Integration
Advanced features integrated into the store as needed.
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Full Control System
A "full control" development approach, giving the client oversight over every component built.
MMShopyDevs team is not only made by an experts web designer and Shopify experts but they really understand their customers' requirements. Their ability to put themselves in our consumers' shoes is absolutely unparalleled. Extremely reliable and fast, honest, I highly recommend them. We will be continuing to work with MMShopyDevs in the future and will recommend them to our contacts!
NOELLE WOLF
Shopify case studies
BRANDS THAT GROW WITH US
A living collaboration across UX, development and CRO, with 65.2% yearly revenue growth.
